Zook will now power IDEA Cellular’s newly launched personalized ‘Stock Search and Subscription Service’. IDEA Cellular would be initially providing this service to their Punjab subscribers.Available at a nominal monthly amount of Rs. 30, IDEA Punjab subscribers need to only SMS ACT to 51234 to get alerts on all business news, customized stock information, NSE & BSE conclusive information and the day’s top gainers and losers. With customized stocks, the user can choose to receive periodic information of up to 3 stocks of their choice at no additional cost.