
Commenting on the newly launched model, Mr. Deepesh Gupta, MD Zen Mobiles said, “With the launch of X380, Zen Mobiles has introduced a multimedia featured affordable handset to the Indian mobile users revolutionizing the market for handsets. Presently, we are targeting tier-II and tier-III cities since major chunk of growth lies in this sector only. We have always manufactured our products keeping in mind the consumers in these cities. Handsets with long battery back up along with the torch and other miscellaneous facilities drives growth in rural areas. This will not only help us in reaching out to a wider audience but will also improve our bottomline.”