Vodafone Essar has announced that its Zoozoo campaign won three accolades – two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign – ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Over the years, the AME awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honour to win three awards at this prestigious platform. I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”