Vodafone Essar in association with Radio City 91.1FM is once again geared up to connect and strengthen bonds with Mumbaikars by celebrating the city’s most important festival in an exceptional way. Vodafone customers tuning into Radio City 91.1FM can now win a once-in-a-lifetime opportunity to watch the Ganpati Visarjan from a helicopter!The Radio City RJ will randomly call Vodafone customers who have registered for the competition and ask them questions about the festival. Radio City RJs will capture the excitement live on-air during Visarjan days.
Speaking on this unique initiative, Rohit Adya, Chief Executive Officer, Vodafone Essar, Mumbai said,” We are glad to announce the ‘Dekho Visarjan Aasman Se’ competition for the second consecutive year. It is our constant endeavour to strengthen our connect with the people of Mumbai and spread the spiritual fervor of the season through such exciting yet unique initiatives.”
Ms. Apurva Purohit, CEO, Radio City 91.1FM said, “We at Radio City are known for the eclectic and exciting platforms to connect with the listeners. We are extremely glad to partner with Vodafone on “Dekho Visarjan Aasman Se’ competition as it strengthens our bonds with Mumbaikars in true whatte fun style! Last year the listenership was clocked at 29,68,000*…a number which gives us immense faith on the success of this activity and partnership. We are sure that this year too, we will see immense participation and only too happy to give them a chance to get an aerial view of the visarjan once again!”