TATA DOCOMO has introduced a new value added service, “CoMix on-the-go”. The full comic book content ranges to about 2000 titles from the ‘Mythological tales’ to the all popular ‘Supandi’ from Amar Chitra Katha, children favorite characters ‘Mickey Mouse’, ‘Winnie the Pooh’ and ‘Princess Diaries’ from Disney like and the powerful characters like ‘Sadhu’ and ‘Devi’ from Liquid comics. Tata DOCOMO Comix-on-the-go is a unique first-time-ever innovation in mobile content, wherein, users will be able to read Full Comics Books, on the mobile, along with special effects like character vibration, sounds, zooming text bubbles which magnify the blurbs for better reading, and above all downloads smoothly on a 2.5 Edge Network.This service comes at a price of just Rs. 20/- per full comic book valid for 1 year.
Comix-on-the-go supports two ways of viewing books- Scroll view and Picture-story view depending on the features of the content to be delivered. The scroll view displays a page of the comic directly and the user can view the entire page by scrolling up and down. To read the user can magnify the ballon containing the text, since it is in vector format the content is crystal clear and can be zoomed in and out for easy readability. The picture-story view displays the cartoon frame by frame, with each frame displayed at the optimum size. The option to scroll and add various effects in the comic strip is also available, but the feature is largely dependents on the data speeds and some of these would be 3G features.
To access the service the subscriber needs to download the application by clicking on the ‘download link’. Once the user has clicked on the link the mobile handset will download the application automatically. The user can check the downloaded application by going to the mobile menu list and finding the “application” or “installation” option, inside which he can find CoMix on- the-go application that has been downloaded.