With customers in India becoming apprehensive to upgrade to a smartphone due to the pricing, Spice has launched the new X Life series of smartphones.
Spice Mobiles has announced the launch of its new X Life series of smartphones, which is targeted at first time smartphone buyers in Tier II and Tier III cities. The company launched four new devices in the series which include the Spice XLife 404, the Spice XLife 431q, the Spice XLife 431qLite and the Spice XLife 512.
The new smartphone in the Spice X Life series boast of easy to use interfaces, superior built quality and offer best in class innovative features. The smartphones are said to be made to cater to the specific needs of first time smartphone users. The Spice XLife 404 is priced at Rs. 3190, the Spice XLife 431q is priced at Rs. 3999, the Spice XLife 431q Lite is priced at Rs. 3850 and the Spice XLife 512 is priced at Rs. 4499.
Speaking about the new Spice X Life series, Amandeep Singh, CEO, Spice Mobiles, said, “After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India.”
Spice XLife 404 specs:
- 4 inch display
- 800 x 480 pixels resolution
- 1 GHz processor
- 256 MB RAM
- 512 MB internal memory
- 2 MP primary camera
- 1.3 MP front facing camera
- Android v4.4 KitKat
- 1450 mAh battery
Spice XLife 431q Lite specs:
- 4 inch display
- 800 x 480 pixels resolution
- 1.2 GHz quad core processor
- 512 MB RAM
- 4 GB internal memory
- 2 MP primary camera
- 1.3 MP front facing camera
- Android v4.4 KitKat
- 1750 mAh battery
Spice XLife 431q specs:
- 4 inch display
- 800 x 480 pixels resolution
- 1.2 GHz quad core processor
- 512 MB RAM
- 4 GB internal memory
- 5 MP primary camera
- 1.3 MP front facing camera
- Android v4.4 KitKat
- 1750 mAh battery
Spice XLife 512 specs:
- 5 inch display
- 854 x 480 pixels resolution
- 1.2 GHz dual core processor
- 512 MB RAM
- 4 GB internal memory
- 8 MP primary camera
- 2 MP front facing camera
- Android v4.4 KitKat
- 2000 mAh battery
