Tata Photon Plus, the wireless mobile broadband has been awarded the product of the year for 2011 for the best innovation under Wireless Mobile Broadband Category. The selection was done via a survey conducted by one of the leading market research agencies, A C Neilsen. The award was presented by Alaque Padamse (Famous Ad Guru) to Mr Shashank Pore, Head, Brand Communications & VAS, Tata Teleservices Limited at the award function held in Mumbai.
“It is indeed an honor to receive this award and be recognized as the best amongst our peers in the industry. This survey which was conducted across 30 cities and 30,000 target audience has further helped us in evaluating how successful we have been in consistently evolving the product parallel to the changing demands of the customers. This award reaffirms Tata Photon’s efforts to set industry benchmarks in innovation and service excellence. I am grateful to the honored consumers for acknowledging our efforts in this category and providing recognition to our spirit of leading innovation,” said Mr Shashank upon receiving the award.