With OnePlus striving hard to maintain a striking image in the Indian market, the company has signed up Amitabh Bachchan at the first OnePlus Star.
OnePlus has announced that Bollywood actor Amitabh Bachchan will be the first-ever OnePlus Star, which is a select group of distinguished OnePlus users. The company claims that Mr. Bachchan resonates well with the brand personality of OnePlus. The association is considered to be an extension of the company’s promise to strive to deliver nothing but the best to its community.
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Speaking about the association, Pete Lau, CEO and Founder, OnePlus, said, “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.”
