If there were point rewarded for brilliant smartphone ideas, this one would surely by a top-ranker. Cashing in on the popularity of smartphones and that too for a good cause, the folks at Ladyblabla are putting in their commission from each referral towards fighting mother-to-baby HIV transmission in South Africa.
Ladyblabla is a comparison site for UK smartphones. They help you choose between smartphones and then whisk you off to a retailer. They earn by referring you to these people. By taking up this cause, Ladyblabla has shown that the people running it have a big heart. It has done so in collaboration with mothers2mothers, charity that trains HIV positive mothers to mentor their newborns.
While this is a UK only initiative currently, we hope our Indian folks at Flipkart and Snapdeal too come out with similar, as there is no dearth of causes to take up in our country.