With Micromax foraying into multiple digital platforms, the company has now partnered with TranServ to offer mobile payments to its customers.
Micromax has announced its partnership with TranServ, a leading mobile payments solutions provider, to offer Micromax users to conduct financial and social transactions such as sending or requesting money, splitting bills, sending gifts to friends. The solution would also allow users to make payments using contact from the device phonebook.
As part of the partnership, Micromax will be providing an all pervasive payments layer to the services ecosystem. TranServ, on the other hand, plans to provide Micromax consumers with a Visa card powered by a partner bank that will allow users to experience ubiquitous payments across online as well as offline merchant establishments.
Speaking about the partnership, Vikas Jain, Co-founder, Micromax Informatics, said, “At Micromax, we have always believed in bringing more value to our consumers by integrating the best in class services on our devices and this is where the future is. Our vision is to enable users to enjoy a seamless and delightful experience across categories like Hospitality, Travel, Healthcare, Entertainment, Ecommerce or Payments where we populate the gaps to map their digital journey to their fulfilled world. The growth in mobile payments has a lot to do with the ease of payment and tight integration with popular services. And our partnership with TranServ will bring Indian consumers, the most convenient & easy way to mirror their life on the fast evolving internet and mobile ecosystem. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We will continue to invest resources, partnerships, time, effort and money to ensure our customers get what they want and the whole of the ecosystem shifts to meet the requirement of the consumers.”
