Micromax Canvas Evok with Snapdragon 415 SoC and 3 GB RAM launched in India for ₹8499

Micromax has launched a new budget smartphone in the Indian market today. The Micromax Canvas Evok has been launched in India with a price tag of ₹8499.

The Canvas Evok is a smartphone which is aimed at young corporate professionals. It has Snapdragon 415 SoC and 3 GB RAM under the hood. The 5.5-inch display comes with HD resolution and a 3000 mAh battery keeps the phone running. The 13 MP rear camera and 5 MP front camera should suffice your photography needs. The Micromax Canvas Evok is 4G enabled and offers 16 GB of internal storage.

“The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely and the Canvas Evok brings the best combination of all these with its features and design language. We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone.” said Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.

“With the incremental growth in demand for 4G smartphones in the country, we are witnessing a revolution in an era of connectivity with more and more users experiencing the new media platform to extract the best out of mobile technologies. Being evolved users, they love and understand technology more than their more experienced colleagues and have the knowledge to browse their way to get best deals for best products. With this new exclusive, we are happy to further strengthen our partnership with Flipkart who is best suited to reach this type of TG.” Mr. Sen further added.

Micromax Canvas Evok specifications:

• CPU: 1.4 GHz Snapdragon 415 octa-core processor
• RAM: 3 GB
• GPU: Adreno 405
• Operating System: Android 5.0.2 Lollipop
• Display: 5.5-inch HD (1280 x 720 pixels) display with Gorilla Glass 3
• Rear Camera: 13 MP auto-focus with 5P Lens and flash
• Front Camera: 5 MP
• Internal Storage: 16 GB
• Connectivity: 4G, Wi-Fi, Bluetooth 4.0
• Color: Black
• Battery: 3000 mAh

The Micromax Canvas Evok is priced at ₹8499 and will be available exclusively on Flipkart from May 17.