IDEA Cellular has partnered with Reuters Market Light to launch a product targeted at rural subscribers. “Krishi Voucher’, the agricultural information service developed by Reuters Market Light, is now made available for the large farming community on the IDEA network, in Maharashtra & Goa circle. Comapany says that Krishi Voucher is designed to equip farmers with critical information that is easy to access and actionable, thus helping them improve both production and marketing of their produce. This information service, provides agriculture related information on various crops, pricing, market geographies, and climate/weather conditions and forecast.IDEA subscribers availing this service will get the following information updates:
- Market Prices and Arrivals in 3 markets for each of the 2 crops chosen by the farmer (choice of 49 crops available)
- 24 hour local weather forecast relevant to the farmer’s Taluka
- Information on best practices of production for 2 crops
- News having high impact on production, placement & realization
This service is available for a monthly subscription fee of Rs.75.
Farmers can subscribe to the service by calling on a specially provided Toll Free Short-Code – “58090” where they would be supported by Marathi, Hindi and English speaking customer care representatives to register their preferences such as crops, markets, locations etc. Daily updates will be provided via SMS in two languages – Marathi and English.