Idea has launched Kerala’s first ‘Video Calling ISD booth’ in the city of Malapuram. People in the city and adjoining areas can now visit the Idea kiosk at IMT Mobile, Dubai Souk, behind Kottakkal bus stand, Kottakkal to make international video calls to their loved ones. The setting up of the ISD video calling booths wherein users can not only talk but see the person live in real-time is a really innovative approach by Idea. As a promotional offer ISD Video calling from the booth will be free on 21st, 22nd, & 23rd of September, 2011.