Bharti Airtel has today released its annual survey of customer preferences known as Airtel Mobitude 2011. The annual survey captures customer preferences through their mobile usage patterns and trends among customers across India.
Airtel Mobitude reflects the verdict of the Indian masses basis an in-depth study of data capturing all content downloaded round the year by its over mobile customers in the country. This survey is compiled at the end of every calendar year and brings out results across various categories including top cine stars and sports icons, most downloaded songs, various sports, music downloads etc.
In the entertainment space, the ‘Kolaveri Di’ song has topped the Indian mobile charts within 18 days of its launch. The song has beaten all previous record holders like ‘Munni Badnaam Hui ‘and ‘Tere Mast Mast Nain’.In the Bollywood segment, Katrina Kaif and Shah Rukh Khan maintain the leading position in the category of images downloaded this year. Despite several new entrants in Bollywood – Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories.In the Hollywood segment, Kim Kardashian and Michael Jackson hold the top position in the category of images downloaded. Amongst sport stars, Sachin Tendulkar clearly continued to be India’s favourite, followed by Indian cricket team captain M.S.Dhoni. Sania Mirza climbs to the fifth spot followed by Maria Sharapova.
According to the survey, approximately 20 million images and wallpapers were downloaded by Airtel mobile users in the last one year.