Bharti Airtel has announced that it had clocked 2.5 million plus downloads, just within 30 days of the launch of Airtel App Central. Airtel mobile customers in smaller cities like Surat, Pune and Udaipur and with basic phones priced less than Rs.5000 led in the number of downloads, leading to 1 App per second downloaded over the last 30 days. Social networking and Utility Apps ranked highest on the popularity charts.The 2.5 Million plus downloads from Airtel App Central have also indicated that the Indian mobile applications model will be different from the global model. Occupying an average of not more than 2% space per App on the customer’s handset, downloads from Airtel App Central are being led by feature phones and not smart phones. While 25% of the Apps are free to download, the Top 5 popular Apps are subscription based.
| Top 5 cities which fuelled download | Top 5 Popular Categories |
| 1. Surat | 1. Social Networking |
| 2. Udaipur | 2. Lifestyle |
| 3. Pune | 3. Books |
| 4. Mangalore | 4. Entertainment |
| 5. Thiruvanathapuram | 5. Games |
The Airtel App Central has now over 1500 apps available for download across 550+ devices categorized under 25 customer categories. To experience the Airtel App Central, Airtel mobile customers can visit Airtel Live on their mobile phone and browse into App Central or SMS app to 54321 (toll free) to receive the URL. Apps are available for as low as Rs 1/day with options to pay on a weekly, monthly or one-time basis.