Aircel, the popular Indian retailer has just announced a new strategic partnership with Micromax, India’s 2nd largest smartphone maker and MediaTek, one of the leaders in chipsets. Under the new partnership, Aircel will bring exclusive special offers for Micromax devices powered by MediaTek chipsets.
As of now, only four smartphones from Micromax powered by MediaTek chipsets are available for the Aircel offer. The four smartphones are MMX 377G, Funbook Mini 410i, A090 and X070 feature phones. All the four devices are powered by MediaTek chipsets.
With the Micromax Dongle MMX 377G, Aircel will offer you 2GB/month data for the first three months and for the next 3 months, customers will get double data value for every recharge.
Micromax Funbook Mini 410i hasn’t been launched yet but Aircel will offer 1GB data per month, 1.2P/2 sec Local calling, 1.2P/ sec STD calling, WAP content worth Rs. 10,000 and Popkorn TV app free usage. The two feature phones, A090 and X070 are data enabled and Aircel will offer 500MB data per month, 1.2P/2 sec Local calling, 1.2P/sec STD calling and WAP content worth Rs. 10,000.
The devices will be available across various retail stores in India starting April.
Commenting on the partnership, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers. Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country.”
Sharing his thoughts on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, which essentially is the youth. While there are many factors driving internet adoption in India; one key factor is the evolution of devices such as smart phones and tablets. Today’s youth are well informed on the data consumption patterns and therefore smart devices becomes an integrated tool to propel consumption of videos, social TV, HD gaming, content on demand etc. Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.”He further added, “According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony.”
Speaking at the occasion, Dr. Finbarr Moynihan, General Manager – Business Development at MediaTek, said, “For the first time, this unique tri-partnership between MediaTek, Micromax and Aircel provides the end-consumers both unparalleled benefits as well as unparalleled choice. Buyers do not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles. Hailing the beginning of the post-PC era, our MT6572, MT6260, MT8377 and MT6280 chipsets offer harmonized platforms to empower fast, powerful, smart and inclusive devices that cater to the emerging ‘super-mid’ market.”
