Aircel today rolled out its GSM service in Financial capital Mumbai adding Mumbai as its 17th circle on the Company’s PAN India operation. It is seventh operator in Mumbai Circle. Aircel launched Rs. 99 SIM for its prepaid customers. This connection comes with a Lifetime Validity. The plan available for Rs 99 with starter kit would allow users to make local calls at Re 1 for the first minute, 50 paise for the second minute and 30 paise for the third minute onwards.On the ocassion of launch Aicel’s COO Gurdeep Singh said “The opportunity for a seventh player to come from behind is to not be a one-sided heavily loaded but to provide a composite bouquet so one is deep understanding of consumer, segmenting them very well and putting a 360 degree around the product and the proposition offered to them.It’s hygiene to have a competitive pricing, but it’s more important to touch base on the areas that no one has spoken or taken a thrust on which is the VAS and data play. So hence our strategy is to drive communication through VAS and adoption of it. We truly believe we can massify those through the introduction of say pocket internet while on the floor in the shop, we will continue to be price competitive.”
Aircel owned by Malaysia’s Maxis Group and Apollo Group is India’s fifth largest GSM mobile service provider with 17 million users.