TATA DOCOMO, the GSM brand of Tata Teleservices Limited , has launched an innovative Value-Added Service ‘MY SONG’ for all post-paid and pre-paid mobile subscribers across India. The unique service, introduced for the first time in the country, is a reverse ring-back tone facility, wherein the caller gets to hear the tune that he sets for himself, instead of listening to the conventional tring-tring, or caller tunes set by the called party.For subscribing to My Song service, customers can dial 543217 and personalize songs of their choice of different genres such as Bollywood Hits, Regionals, International, Classical and Funny Tunes. As an additional benefit, subscribers can set a maximum of up to three different songs for calling different people. To access this service, subscribers will be charged 2 paise per second and the subscription charges will be Rs 15 for a period of 30 days for Rs 10 per song download for both post-paid and pre-paid subscribers.
Once the My Song service is activated, a user can keep a tab of all details of the service on the fly. Songs downloaded will be subscriber’s personal selection and will be played as a shuffle.