Airtel bagged the prestigious award in the category “Best Mobile Music, TV or Video Service” among stiff competition from global leaders such as Telstra Corporation, Australia, Geodesic Inc, USA, Artificial Life, Inc, Hong Kong and Gracenote, USA. This award is a further testimony to Airtel’s commitment of ushering in pioneering and world-class mobile solutions across various technology platforms. The GSMA Asia Mobile Awards recognize outstanding growth, innovation and leadership and is open to all players in the mobile eco-system that develop and serve Asia-wide mobile markets with compelling products, applications, services and content, the categories emphasize mobile entertainment, music, gaming, and mobile advertising. Airtel’s Music-On-Demand service was recognized for its innovativeness, unique content and ease of use.