Aircel has introduced new Rate Cutter for Kolkata circle. Now they are expanding their new idea of Telescopic Rate Cutters soon after their introduction in other parts of India. With this new Rate Cutter they plan to reach among the customers and help them stay connected with their loved ones. The Rate Cutter is available for Rs.47. The plan is as follows :
Outgoing Call Charges (Rs./min) | Telescopic Rate Cutters 47 | ||
Local | 1st minute | 2nd min (61-120 sec) | 3rd min onwards |
to Aircel mobile | 1.00 | 0.50 | 0.25 |
to other mobile | 1.00 | 0.50 | 0.25 |
to landline | 1.00 | 0.50 | 0.25 |
STD | |||
to Aircel (Delhi Bihar) | 0.50 | 0.50 | 0.50 |
to Aircel mobile | 1.00 | 1.00 | 1.00 |
to other mobile | 1.50 | 1.50 | 1.50 |
to landline | 1.50 | 1.50 | 1.50 |
Billing Pulse | 60 secs | ||
SMS | (Rs./SMS) | ||
Local | 1.00 | 1.00 | 1.00 |
National | 2.00 | 2.00 | 2.00 |
International | 5.00 | 5.00 | 5.00 |
ISD | |||
| Malaysia & Singapore : 3.50 | ||
Along with this they have also introduced three more Rate Cutters which come in denominations like Rs.600, Rs.900 and Rs.999.
- Rs.600 – 2000 minutes to all local mobiles and landlines & is valid for 30 days.
- Rs.900 – 4000 minutes to all local mobiles and landlines & is valid for 30 days.
- Rs.999 – 3000 minutes to all local mobiles & landlines + Aircel STD & is valid for 30 days.
I think Introduction of the new rate cutter will effect the thinking of the consumers of Aircel which will make people to try out the service. An average call for an Indian customers lasts for atleast 5 minutes. So call rates dipping below 30p/min for all local calls are inded an good option. Also the introduction of minutes is a good way of attracting customers as people will be more charmed with the value of talkminutes rather than on talktime.