Micromax, the Indian mobile handset company announced its foray into Sri Lanka. Micromax has entered into a distribution arrangement with M/s Infinity Lanka Holdings (P) Limited for its Sri-Lankan venture. Infinity plans to make Micromax products available through 1500+ outlets across the country, ensuring deeper shelf space and wider outlet spread. To begin with, the company will launch 7 models of handsets and 3G USB Data Cards ranging from less than 3,000 and upto 25,000 Sri Lankan Rupees.This is the 2nd international foray of the Micromax. Micromax’s 1st step in the international market was in Nepal. After Sri Lanka the company plans to launch its business in Bangladesh within a span of a month and finally taking Middle East market and Brazil route.
“Micromax looks at Sri Lanka as a very important business territory and we are extremely delighted to be commercially available in Sri Lanka. This launch gives us a chance to take the success of Micromax from India to entire SAARC nations. Our key focus has always been technology innovation and value adds for our customers, we are confident to repeat the success story in this paradise island by becoming the preferred mobile phone brand in the territory. Srilankan Market has immense potential for the growth of mobile phone industry and there is a huge untapped telecom consumer segment waiting for our range of innovative mobile phone models.”, commented Vikas Jain, Business Director Micromax Informatics Limited.
“Youth will be our core customer segment in Sri Lanka and we shall also be reaching out to the low tele-density rural population of the territory specially with our 30 days battery backup phone models and Dual SIM mobile phones which will provide an operator choice to our customers”, remarked Vikas Sahni, Business Head for SAARC territory, Micromax Informatics Limited.
“We shall be providing Micromax customers in Sri Lanka with unique and full-fledged Micromax Experience Zones and the commercial launch shall coincide with opening of a Micromax Experience Zone in Columbo where the consumers can experience in live the entire range of Micromax handsets”, suggested Mr. Sajith Hewakurumburage, Director Infinity Lanka Holdings (P) Limited. Its our delight to partner with Micromax who has been a pioneer for mobile phone devices in India and we look at replicating their Indian fullfillment model in the shortest possible time and achieve our set of delighted Micromax costomers in Sri lanka, he further added.