Ybrant Digital has announced its plans to introduce Location-Based Advertising (LBA). Towards this, the company is into a partnership with LiveVana Innovations & Lepton Software in launching a Location-Based Mobile Advertising Platform for Mobile Service Providers.

The platform will enable a host of options for Mobile Service Providers and Advertisers including the ability to send advertisements & discount coupons to mobile subscribers, based on subscriber’s location. Simultaneously, LiveVana & Lepton Software are in advanced stages of discussions with various Mobile Service Providers in India for deploying this platform.

Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices.  What do you think about this new form of advertising?