Puneet Jain
17 February 2009
Vodafone has blocked MyToday ’ Free SMS alert service, alleging the service does not comply with the telecom regulations. Earlier by Bharti Airtel in November 2008. However, the services were later restored by Airtel.Vodafone-Essar has blocked the services since morning today, for which the company has not quoted any reasons.
MyToday provides a huge variety of Free SMS Alerts such as Cricket, Formula 1, Movies, News, Business and much more.. Check 'em out at www.mytodaysms.com
Whatever may be the actual reason of blocking MyToday services but at first instance it seems that MyToday is hurting the revenues of Vodafone. This is because when a mobile subscriber is getting SMS Alerts free of cost then why would one pay for premium SMS services whose costs range from Rs10/month to Rs50/month.
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