Puneet Jain
05 October 2009
Reliance Communications unveils a bold new plan that will ignite the next revolutionary phase of growth and innovation in the Indian market. The company is rolling out a first of its kind plan called Simply Reliance Plan on its CDMA and GSM networks. Reliance Communications has rolled-out the Simply Reliance Plan nationally for both prepaid and postpaid customers. The Simply Reliance Plan offers one single rate of 50 paise per minute across India. To avail this Simply Reliance Plan, existing or new prepaid customers have to purchase one time special tariff voucher for Rs.48 to enjoy lifetime validity. Incidentally, most of the competitive tariff plans launched in the market recently, have not been offered to the post-paid customers in India. However, postpaid users too can now avail this Simply Reliance plan and enjoy the same single rate of 50 paise per min with monthly subscription fee of Rs. 99.
The single rate of 50 paise per minute applies to :
- all local calls
- all STD calls
- to any mobile CDMA or GSM or Landline from anywhere in India
- all incoming and outgoing calls while roaming
- anytime of the day or night
- all SMSes – local or national
- without any monthly charges for prepaid
Commenting on the new ground-breaking initiative, Mr. Anil Dhirubhai Ambani, Chairman, Reliance Communications said,
"Reliance pioneered the mobile revolution making calls cheaper than a postcard in 2005. In another game changing move today, Reliance brings a billion Indians closer to each other, with one single rate for all local and STD calls, to any mobile or landline network, anytime, anywhere in India, without any conditions or restrictions. Once again, Reliance has set new standards, offering unbelievable and never-before savings to a billion Indians.”
"Reliance pioneered the mobile revolution making calls cheaper than a postcard in 2005. In another game changing move today, Reliance brings a billion Indians closer to each other, with one single rate for all local and STD calls, to any mobile or landline network, anytime, anywhere in India, without any conditions or restrictions. Once again, Reliance has set new standards, offering unbelievable and never-before savings to a billion Indians.”
Revolutionary Value-Driven Proposition of Reliance Simple Plan
|
Product Offering |
Competitive Offerings Average Call Rate |
Reliance Simple Plan Call Rate |
Value Benefit of Reliance Simple Plan over Market Offering (%) |
|
Local Call |
Re 1 |
50p
|
50% |
|
Local Call (with Monthly Pack / Rental) |
60p to 75p |
17% to 33% |
|
|
STD Call |
Rs 1.50 |
67% |
|
|
STD Call (with Monthly Pack / Rental) |
75p |
33% |
|
|
SMS – Local |
Re 1 |
50% |
|
|
SMS – National |
Rs 1.50 |
67% |
|
|
Roaming – Incoming |
Re 1 |
50% |
|
|
Roaming – Outgoing |
Rs 1.50 |
67% |
|
|
Post-Paid Call Rates |
Not Covered |
100% |
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