Idea Cellular

IDEA Cellular today announced an exciting roaming offer wherein subscribers will have an opportunity to win an all expenses paid trip to ‘IDEA IIFA Awards 2009’ on June 13th at Macau island, Hong Kong. The roaming offer is designed around the theme of connecting IDEA subscribers to their favourite film stars during the 10th edition of the globally popular IDEA IIFA Awards ceremony.

IDEA prepaid and postpaid subscribers, who consume 50 minutes of airtime while roaming in India, or 20 minutes of international roaming, will be eligible to participate in this exciting contest valid till May 31st, 2009.
Top 3 National and top 2 International Roaming subscribers, during the promotion period, will win an all expenses paid trip for two to the IDEA IIFA Awards function in Macau, Hong Kong. Additionally, the top roaming subscriber from each of the 16 operating service areas of IDEA will get to win a special IDEA IIFA T-shirt.
Announcing the offer, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, “IDEA has always innovated to offer something new and different for mobile users across the country. We have a strong association with the world of Music and Cinema to connect with mobile consumers across all segments. Through our association with IIFA, IDEA subscribers will experience many new and innovative value added services which connects them with their favorite stars. The new roaming offer is an exciting opportunity for our customers to get close to the celebrated stars of Indian cinema”.

IDEA Cellular is the Title sponsor of ‘IDEA IIFA Awards 2009’ to be held at the exotic locale of The Venetian® Macao-Resort-Hotel on June 13th, 2009.

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