Idea Cellular

Network 18 has introduced co-branded WAP properties with IDEA Cellular. Under the same, Network 18 has customized its Finance, News & Technology content services for IDEA Cellular, keeping in mind the unique needs of subscribers. The services will be powered by category leaders: moneycontrol.com, IBNLive.com & Tech2.com.

The service can be accessed on IDEA's WAP portal- wap.ideaFresh.com. The daily, weekly and monthly subscription for News & Tech 2 content is priced at Rs. 3, Rs. 10, and Rs. 30 respectively. The subscription price for Finance content is Rs. 5/day, Rs 15/week and Rs. 50/month. These services will be available to GPRS Users of IDEA across 15 telecom circles in India.

Speaking about the initiative Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said "In line with our commitment to offer innovative value added services for our subscribers, IDEA Cellular in association with Network 18 services, will now introduce a range of extremely rich content around General News, Money & Technology. The sites will offer information and updates with text, video and pictures in a crisp, mobile-friendly format for IDEA GPRS subscribers on the move. This is yet another initiative that allows our subscribers to access the best web services on the Idea WAP Portal itself."

According to Mr. Rahul Pandey, Mobile Business Head (Network18), "These unique offerings are a great beginning for us, considering IDEA Cellular is one of the leading Telecom Players in India with vast presence across India. With the combined expertise of Network 18 and IDEA Cellular, we will be able to serve the masses in a better manner by offering the best of content to IDEA Users".

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