Which Indian telecom brand has made the most out of new media?

Editorial

telecom-social-mediaWhen the entire world got rolled under recession last year, India gave surprises to others with a strong domestic back up. The main relief for advertising agencies (atleast for those who have a telecom account) is that they are guaranteed with a continuous business! India, as the whole world knows, is the gold mine for telecom companies. No one dares to ignore a market that generates 10 million new subscribers every month!

On the other side the evolution of new media and changing media habits of consumers has made it very tough for telecom brands to make the user see value in their offering. Though every telecom brand spends anywhere between Rs. 150 crore and Rs. 400 crore there are lots of buzz about the telecom brands, new offers, promotions etc. But only very few telecom brands made smart investment in new media to make the most out of it! Add a comment

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India's 3G Auctions: Why mobile operators still look uncertain?

Editorial

3g-whenIndian telecom companies were excited with the announcement of 3G auctions for high-speed mobile service. But now with the delay in auction for four times in a row, mobile operators are uncertain about the start of 3G services in the world’s largest wireless market by users after China.

The Indian government still expects to accumulate a total of USD 5.5 billion for four national and 22 regional licences, despite a weak growth in profit and falling stock prices due to a price war that has driven calling rates to well under 1 cent per minute. Carriers will need cash to bid on spectrum, and building a nationwide network will cost each as much as $4 billion. So far, the start of 3G has not been fruitful. State-owned operator BSNL, which the government allowed to launch 3G a year ago, currently offers service in 300 cities, has cut tariffs at least twice, and has just 700,000 customers. The company’s record doesn't seem to encourage competitors. Add a comment

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3G and its Benefits

Editorial

3G-technology3G is making lots of buzz these days. Recently I published an article related to BSNL's 3G coverage. I got a mail on the the day on which I published above article, asking me what exactly 3G is? So, here is the answer.

According to wikipedia - 3G is a family of standards for mobile telecommunications defined by the International Telecommunication Union,  which includes GSM EDGE, UMTS, and CDMA2000  as well as DECT and WiMAX. Services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. 3G allows simultaneous use of speech and data services and higher data rates (up to 14.0 Mbit/s on the downlink and 5.8 Mbit/s on the uplink with HSPA+). Thus, 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. Add a comment

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Do you still want Unlimted GPRS Packs from TATA DOCOMO ?

Editorial

tata-docomo-aircel-gprs-warTata DOCOMO recently launched 5 new ‘GPRS on Demand’ Packs. These GPRS packs are available at Rs. 5, Rs. 15, Rs. 33, Rs. 48 and Rs. 98. It seems that with 5 new ‘GPRS on Demand’ Packs TATA DOCOMO is all set to take on Aircel in GPRS tariff battle. But are TATA DOCOMO plans are really capable of giving a tough time to Aircel's GPRS Plans? Do you still want TATA DOCOMO to come up with Unlimited GPRS Packs?

In this post I will be mentioning what are the advantage as well as disadvantages of GPRS Packs of TATA DOCOMO and Aircel. I have prepared a table to compare TATA DOCOMO and Aircel GPRS Packs. Go through it and then read the rest of the Article. Add a comment

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WiMAX technology : What can it do for us?

Editorial

wimax_logoIndia stands in the second position in maximum usage of mobile phone, with 550 million consumers streaming in the country. The teledensity in the country is growing at a fast rate with 97% of the urban population lifeline is with the mobile phone, whereas only 18% of rural population is accessible. With the rise of wireless phones, the wire line sector is facing a drop, and is left with 37.5 million consumers.  

After the success of 2G technology, the 3G in India is a big boon, not only in this particular telecom sector but also in the overall economy. To further add experience to mobile services, WiMAX services are coming up with mobile broadband service not only for mobile users in the urban areas, but it has features to uplift the rural sector.   Add a comment

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My search for a good GPS app ended on Google Latitude

Editorial

GPS-appHi folks I am Udayan a regular MobiGyaan.com reader. I wanted to share my experience with various GPS Apps with MobiGyaan Readers so I contacted Puneet and he agreed. So here is my first Article on MobiGyaan - Need some encouragement from you guys so please post your comments Smile

The urge to explore location based applications or GPS applications started last year when I bought a Nokia E-71 (mainly, for its looks).From then, I m a big E-71 fan. It is the best phone I have ever used till date ( Past includes low end Nokia, Samsung, Classic, Micromax  and LG phones to high end phones like Nokia N 91,E 71,E 63,BB etc. Thanks to my friends) Add a comment

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Airtel or Reliance or Tata DOCOMO or Other. Confused???

Editorial

telecom-operators-other-sDo you want to buy a new mobile operator and/or change your existing mobile operator, but confused as these days almost every Telecom Operator is offering its Mobile subscriber "Pay Per Second" pulse.

When TATA DOCOMO started it Mobile Services by offering "Pay Per Second" Plan the entire Telecom Industry was in Wait & Watch mood. It became inevitable for other Telecom Operators to reduce their call charges and introduce Per Second Pulse when they saw that TATA Teleservices Ltd achieved the highest number of subscribers in month in August and September.

So, the story so far is that all telecom operators are now offering Per Second Pulse to their subscribers. Now the point I want to stress is that now as almost every telecom operator in India is providing almost same tariffs, how should you choose between the telecom operators, which one use? Add a comment

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Airtel Freedom Plan is poor copy of TATA DoCoMo. What do you think?

Editorial

airtel-vs-tata-docomoAirtel has recently launched Pay Per Second call rates. The reason being - All the major Telecom Operators like BSNL, Aircel, Vodafone etc have started offering their consumers Pay Per Second Call rates.

Telecom Industry in India was very competitive from last few years, it still is. But after the entrance of the new operator TATA DOCOMO, a kind a stir is created in Industry. TATA DOCOMO, the GSM brand of TATA Teleservices Ltd has revolutionized the Indian Telecom Industry by offering call rates as low as 1paise/second.

As I mentioned earlier that most of the major operators (Reliance is exception in this case - It launched Simply Reliance Plan) are now offering Pay Per Second Plans but most of the operators require their customers to make yearly or monthly recharges to enjoy the benefits of Per Second Pulse. However, TATA DOCOMO subscribers do not require any such yearly or monthly recharges to enjoy Per Second Pulse rates. Add a comment

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