Vodafone (Karnataka) launches new GPRS Packs for Prepaid Customers

Vodafone Essar has launched New GPRS Packs for its Prepaid subscribers in Karnataka. These Packs are priced at Rs. 16 and Rs. 95. Rs. 16 GPRS Pack comes with 3 days validity, it provides free data usage upto 200 MB. Rs. 95 GPRS Pack comes with a month's validity, it provides free data usage upto 2GB. After utilisation of free data a charge of 10p/10kb is applicable.

To activate GPRS, You need to do an e-top with Rs 95 or Rs 16 or sms ACT GPRS to 144 (toll-free). You can also call 121 (toll-free) from  your Vodafone mobile phone for more details.

Vodafone (Kolkata) launches unlimited GPRS Packs

Vodafone Essar today announced two new Bonus Cards for its customers in Kolkata. These Bonus Cards offer unlimited mobile internet browsing for all Vodafone prepaid customers and are available in two denominations of Rs 21 and Rs 251 respectively. Vodafone Customers can recharge with Rs 21 Bonus Card and avail unlimited mobile internet usage for 2 days whereas the Rs 251 Bonus Card offers 30 days of unlimited mobile internet usage.

With this service customers can enjoy a host of services, including watching free internet video clips, checking email on mobile, accessing social networking sites such as Orkut and Facebook, Internet search and lots more.

Its good news for Vodafone users in Kolkata. But Aircel still offers the cheapest GPRS Pack. I have neither used Vodafone GPRS nor Aircel so can't comment on the speeds. If you have used both then do share your views. Also if you are trying out the new Vodafone GPRS Pack then do share your thoughts about it.

Vodafone launches Special VAS to Celebrate Bengali New Year

Vodafone Essar has announced an array of exciting value added services to mark the celebration of ‘Poila Baisakh’, the Bengali New year.

In addition a ‘Poila Baisakh’ WAP portal has been introduced for Vodafone customers. The portal comprises animated wall papers based on the theme of the Bengali New Year. Customers can avail the content by messaging to toll free from their GPRS enabled phones. The response SMS has a link which can be accessed through Vodafone Live.

Vodafone offers an Airship Flight on Achievement of 100mn Customers

On the occasion of achievements a landmark of 100 Million Customer in India, Vodafone Essar has come out with one of its kind service to rewards its GSM Mobile service customers. Vodafone is giving an opportunity to its customers to watch their city from 1000 ft above the ground with Airship A-60+.

Vodafone Essar rings in 100 million subscribers in India

Vodafone today became the third telecom operator in India to have a subscriber base of over 100 million. Vodafone Essar has announced that it has crossed the landmark of 100 million subscribers in India. With this achievement, Vodafone Essar becomes world’s 5th operator with 100 million customers in a single country. Vodafone has also increased its market share to strengthen its position as India’s second largest operator in terms of revenue.

“This is a significant achievement for us and reflects the trust customers have bestowed on the company,” said Marten Pieters, Managing Director and CEO, Vodafone Essar, “In the past three years, we have invested over Rs. 20,000 crores to expand our operations to service customers in India. We will utilize our global and Indian experience to deliver the best products and services to our customers.”

Starting with about 28 million subscribers across 16 circles in May 2007, Vodafone Essar today has 100 million customers and its footprint has extended to all the 23 circles in the country. This journey is a testimony of Vodafone’s success in a highly competitive and price sensitive market. Around 60% of the Company’s customer additions now come from upcountry areas. With a distribution reach of about 1.2 million outlets, Vodafone is well-geared to serve customers in the remotest corners of India.

“In addition to voice and text, Vodafone will also work on investing in platforms that will enable the delivery of internet and data services to a large part of the country. Vodafone will also continue to increase investments in new business areas like enterprise and carriers business,” Mr. Pieters added.

Earlier this 100 million subscribers milestone was achieved by Airtel and Reliance.

Vodafone launches customized version of Opera Mini browser for low cost 2G handsets

Vodafone Essar has joined hands with Opera Software to redefine your mobile Internet experience.Vodafone's Subscribers can Download the Opera Mini browser onto their Vodafone mobile phone to enjoy up to 7 times faster connectivity.

It compresses your downloaded data by nearly 90% & lets you do all the things you do on your computer. Blog, chat, browse, book tickets – anything on the web, on the move!

Features :

• Available for free download on Vodafone live!
• Compresses data by up to 90% so you can save time and money
• World’s most popular mobile Internet browser with over 20 million users
• Up to 7 times faster than your native browser
• Specially customised browser for Vodafone users
• Add, modify or delete bookmarks from a grid on your start page – for quick and convenient access to popular websites like Yahoo, Facebook, Blogger, Naukri, Moneycontrol and more
• Auto Complete enabled to make address inputs faster, easier and more intuitive
• Lets you search for text within a page to find your information faster
• Offers a virtual mouse add-on for easy scrolling in any direction.

Vodafone's ZooZoo Bags Awards at Asia Marketing Effectiveness Festival

Vodafone Essar has announced that its Zoozoo campaign won three accolades - two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.

The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign - ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.  

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Over the years, the AME awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honour to win three awards at this prestigious platform. I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.

Vodafone (Mumbai) offers popular songs at Re.1

Vodafone  today announced a music download service which enables customers in Mumbai to download full length songs at just Re.1 per song. This service is available on Vodafone Live to both prepaid and postpaid customers with a basic GPRS connection on their handset. Customers can SMS <Song> to 111 (toll free) and get the link that leads to the subscription page. Customers can browse thousands of popular songs across various genres such as Bollywood, Bhajans, International Hits, Ghazals and more. This service has a search option which helps customers find their favorite songs with ease.

Customers can subscribe to this service on a daily basis for Rs.5 which enables them to download 5 songs in a day. Selected songs will automatically be saved to a personalized virtual playlist titled ‘My Songs’ on the portal and can be downloaded again at no additional charge.

Vodafone (Kolkata) Postpaid subscribers can now access their tariff details and offers with 'MyPlan' service

Vodafone (Kolkata) Postpaid subscribers can now get tariff details and information on various offers on their current talk plan. Vodafone today announced the launch of ‘Myplan’ service for its postpaid customers in Kolkata. This service empowers the customers to avail tariff details and information on various offers on their current talk plan.

To use this service all you need to do is send a SMS <Myplan>to 111. This is a toll free number. Once you do that you will receive an SMS with your account details.SMS <Myplan> to 111 (toll free), a customer will receive an instant response stating their account details.