Uninor launches Dynamic Pricing for Prepaid Subscribers

uninor 2Within weeks of launching its service in India, Uninor has introduced a radically new concept of ‘dynamic pricing’ that is likely to set a new trend in the pricing of mobile services in India. Branded as ‘24X7 Badalta Discount Plan (DP)’,it will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis.

By putting customers in control of costs, with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom. Under the ‘24X7 Badalta Discount Plan (DP)’, customers will be able to avail a discount on their calls that ranges from 5% to as much as 60%, depending on their location and time at which they call.

This discount will be applicable on a standard base call rate of 50 paisa per minute for any local call, Uninor-to-Uninor or Uninor-to-any other operator. This means a 1-minute call could cost as low as 20 paisa and never more than 50 paisa. The service is being launched simultaneously in the three telecom circles of Andhra Pradesh, Tamil Nadu and Karnataka.

The plan can be activated by a customer by simply walking up to the nearest a retail shop. The plan will be subsequently extended to other circles where Uninor services are present.

The discount available at any given time will be visible at all times on the screens of handsets that display cell broadcast. The discount visible on the screen at the time a customer calls will be the applicable discount for the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call.

Uninor launches GPRS Services

Uninor_Launches_GPRS_ServicesUninor the Youngest GSM Mobile service operator today announced the launch of  Mobile Internet Services on GPRS for its prepaid subscribers across the all the telecom circles named UP East,UP West, Bihar , Jharkhand, Orissa, Karnataka, Tamil Nadu, Kerala and Andhra Pradesh where its GSM Mobile Service is commercially available today.

Uninor also announced Promotional trial offer for Unlimited FREE Internet browsing which will be available till May 6. Subsequently, GPRS/Data services will be available through a base plan with tariff of 10p per 10kb.

GPRS Tariff Plans-:
Uninor Prepaid customers will also be able to access the service through two GPRS Plans dubbed as myconnect 9 priced at Rs. 9 which will valid for 3 days and allows free browsing upto 60 MB and myconnect 90 priced at Rs. 90 that's valid for 30 days with 3GB of free browsing.  
For both GPRS plans, usage beyond free data will be charged at 10p per 10kb. Both plans also allow customers free access to popular social networking sites such as Facebook, Twitter and Linked-In.

GPRS Settings-:
Keeping it simple, getting data started will be a single step process. Customers will not need to search and download GPRS settings.All that is done automatically for most handsets, by Uninor’s Automatic Device Setting Server, as soon as a Uninor SIM is inserted into the phone.The system detects the device make and model and automatically sends data settings to the phone. Accept and start surfing.

WAP Portal-:
The "Myuninor WAP portal" is as simple as it gets. Only 6 icons on the homepage with loads of content behind them. The portal loads faster and you don’t waste time and money trying to navigate to what you want.Uninor will be charged at a standard Rs. 5 per MMS. No ‘other’ charges that you cannot see.

Speaking on the Launch of GPRS services, Mr.Olav Sande, Executive Vice-President, Western Hub-Uninor said “We had stated earlier that a lot can be done using the opportunities already available on 2G platforms to offer a good quality data experience and services. We make that start today,”

Listen live IPL 2010 Commentary on Uninor

uninor-logoUninor has launched an exciting offer for its subscribers to listen to live commentary during the third season of the Indian Premier League. Uninor has started a toll free number for subscribers to call in and activate the IPL Package.

Uninor has launched a special IPL package –. Rs 5 per day. Subscribers can choose a match of their choice and listen in.

The package on offer is:
Call 52211222 (Toll-free) and activate the Cricket day pack at Rs. 5/day

The company has recently rolled out the VAS Infoline Toll free number i.e. 50001 that leads customers to 3 main categories:
  • UR tune – Unlimited song change at only Rs 10
  • Subscription pack services that caters to varied interests:  Astrology, Bhakti, Love Packs, Sports packs and so on.
  • T20 Cricket pack available at daily rental with live commentary (Rs 5/per day) - Toll Free No 52211222

Uninor emerges strong in its first 100 days in Andhra Pradesh

Uninor_emerges_strong_in_their_first_100_days_in_Andhra_PradeshUninor which was the largest Greenfield launch operation in telecom history marks its 100 days in Andhra Pradesh by establishing its geographical base in 23 districts, 423 towns and 1328 villages. Uninor boasts of 6 Company owned outlets, 14 Franchisee owned outlets and 100 Modern Trade outlets – all operating successfully across Andhra Pradesh. Uninor in Andhra Pradesh holds strength of 187 employees and 640 associates.

On launch day, the network covered a national footprint of close to 600 million with the simultaneous launch in the circles of Andhra Pradesh, UP (West), UP (East), Bihar , Tamil Nadu, Karnataka and Kerala in December, 2009.

On the event of 100 days, Dushyan Vaithiyanathan, Executive Vice President, AP, Uninor said, “I am extremely elated at the response we have received from the market in only 100 days. As a brand, we are here to do much more than to offer a telecom service. Our business is about people - real life, young and aspiring people and we are here to provide our services to help fulfill their dreams and aspirations. We believe enhanced communication translates into opportunities. Ab Mera Number Hai is about the sense of opportunity through communication and the will to seize it. It’s these aspirations and opportunities that Uninor will help its customers fulfill.” 

In their first month of operations, Uninor Andhra Pradesh crossed over 1.5 lakh subscribers out of 12 lakh subscribers from the eight circles where its GSM service was available. Though these numbers are reflective of a very early phase, it is however an indication that the consumer indeed perceives Uninor’s USP to be attractive. The company’s strategy is to ensure that it delivers the best value for a segment who seeks more value the more they use.

Uninor also secured largest ever distribution at launch by any telecom operator with 210,000 points of sale on launch day across the country and with 25000 points of sale in AP. The company presently has retail signages across the state. The company successfully carried out the monumental Blue Wave– an army of over 2500 people flaunting and creating awareness about the brand across Hyderabad , Vijayawada and Visakhapatnam , a day after the launch.

Uninor aims to be a preferred telecom operator to its customers with the combination of key strengths of two shareholders - global experience of Telenor and the Indian market knowledge share of Unitech. Uninor has built a network which uses the latest IT systems with remarkable backend support to provide customers with the best experience possible can support traffic better.

Uninor launches 3 new STVs in Karnataka

uninor-karnatakaUninor in Karnataka has announced the launch of new Special Tariff Vouchers (STV) - STV 32, STV 49, STV 129 for its subscribers. These new packs are available across the whole of Karnataka.

The 32 STV
This pack offers 1000 local Uninor to Uninor minutes free.The validity of this voucher is 30 days. All local calls are at 29 paise and STD at 49 paise per minute with a call set up fee of 35 paise.

The 49 STV

This pack offers offers all local calls at 29 paise per minute and std at 49 paise per minute from the first minute onwards with no daily rental valid for 30 days and with an additional 100 local Uninor to Uninor minutes free.

The 129 STV
This pack offers 3 month validity and 300 local Uninor to Uninor minutes free with all local calls at 29 paise per minute and std at 49 paise per minute from the first minute onwards with no daily rental.

Uninor (Karnataka) launches new tariff scheme

uninor-logoUninor today announced the launch of a new scheme offering calls between local Uninor subscribers in Karnataka for just 29 paisa per minute. Uninor customers in Karnataka can now "get a lot more" on an electronic recharge of Rs 99 that provides Rs 50 talk-time with local calling at 29 paisa, STD calling is charged at 49 paisa per minute and no call setup or daily rental or any additional charges.

On the new scheme, Ms Ann Hofvander, Executive Vice-President, Karnataka, Uninor said, "At Uninor, constant efforts are made to bring out plans that provide superior value, affordable mobile telephony services to consumers based on their usage patterns.The new scheme launched today presents convenient and uncomplicated option for both our existing and new users in Karnataka. A phone is for conversation and there is no better place to talk than on Uninor."

Uninor (Andhra Pradesh) launches new STV 49 and 199

uninor  andhra pradesh vouchersUninor today announced the launch of two new Special Tariff Vouchers (STV) at Rs.49 and Rs.199 for its subscribers in Andhra Pradesh. These STVs are valid for 30 days.

The 49 STV

What it offers? The 49 pack offers 29 paise calling rates across all local calls and 49 paise calling rates for STD calls irrespective of the called network. The 29p and 49p rates come without any additional daily rental for the customer.

Subscriber of this STV will also get 100 FREE minutes on local Uninor to Uninor calls. The STV and its benefits are valid for 30 days.

The 199 STV

What it offers? The 199 STV offers 29 paise calling rates across all local calls and 49 paise calling rates for STD calls irrespective of the called network. The 29p and 49p rates come without any additional daily rental for the customer.

Subscriber of this STV will also get 10000 free minutes on local Uninor to Uninor calls. The STV and its benefits are valid for 30 days.

MRP

49

199

Talk Value

0

0

Local free Uninor-Uninor (mins)

100

10000

All Local calls

0.29

0.29

All STD’s Calls

0.49

0.49

Validity

30 days

30 days

In case of an existent subscriber of the Callmore plan he would need to discontinue the Rental of Rs.2 per day by dialing *222*9*1# before activating the STV 49 or STV 199.

In case of an existent subscriber of the Talklonger plan, the customer can activate the Call more STV 49 or STV 199 for 30 days after which he will revert to his base plan.

Valentine's Day Offer : Uninor launches 143 Pack

uninor-logoOn the occasion of Valentine’s Day, Uninor has launched a new pack 'Uninor ‘143’ Pack' for its subscribers in Andhra Pradesh. Each pack would carry a pair of sim-cards offering 2000 minutes of free talk time (offer valid for 30 days of usage) between the two users. The pack is available for Rs. 143. Each sim card has a talk time of Rs.30 with lifetime validity. This offer is valid for subscribers across Hyderabad, Visakhapatnam and Vijayawada.

If you think you are the best couple, it’s your turn to show it to the world because ‘Ikaa na number’.Uninor, in association with Radio Mirchi is organising the ’Refreshingly Photogenic Couple’ contest. Couples can drop in their snaps at the Radio Mirchi Office.

Mirchi office is located at Begumpet or send in their snaps to 143@radiomirchi.com. Winners will be announced on Valentine’s Day.

Uninor introduce STV 32 and 199 in UP East

uninor uttar pradesh offerUninor has announced yet new recharge offer for its prepaid mobile subscribers UP East. This Uninor call offer is valid for STV recharges of Rs.32 and Rs. 199 denominations. The subscribers will get a talktime of 1000 minutes on a recharge of Rs.32 and 10,000 minutes on a recharge of Rs.199. The recharge amount is inclusive of service tax and processing fee.

The Uninor subscriber has to choose the denomination and relative call value will be credited to his/her account immediately. After which the user can call up any Uninor mobile within the circle using that call value. The free minutes can be availed for one month’s calling.

Uninor introduces STV 32 in Tamil Nadu

uninor-tamil-naduUninor today announced the launch of a new scheme offering calls between local Uninor subscribers in Tamil Nadu for as low as 3.2 paise per minute. Uninor customers in Tamil Nadu can avail this ‘Local On Net offer’ on an electronic recharge of Rs 32 that provides 1000 minutes free talk time for local Uninor to Uninor calls. This offer is valid for a period of 30 days from the day of activation.  Calls to other operator subscribers and STD calls are charged as per the subscriber’s base plan.

Speaking on the new scheme, Stefan Kercza, Head of Tamil Nadu & Kerala Hub said, “Uninor understands that customers prefer long conversations over the phone. Our plans are structured keeping this preference and usage patterns in mind. The new scheme launched today presents cost effective and convenient options for our subscribers in Tamil Nadu, to speak at length where price will never be a factor. We want our customers to experience the quality of Uninor.”


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