Telecom News | Page 78

The Mobile Stores will launch own branded Mobile phone

Sanjay D Bafna

18 April 2009

Essar Telecom Retail that operates The MobileStore an Essar group company is ready to introduce its own Branded Mobile Phone.The company is all set to introduce the Mobile Phone by end of April.
“We are seriously looking at launching our own mobile brand, offering a complete range of handsets to bring better value to our customers. We are currently negotiating with a couple of original equipment manufacturers (OEM),” Rajiv Agarwal, chief executive officer and director, The MobileStore, said, while refusing to give details.
The Mobile Store has decided its target segment – youth – and has fixed the price range to Rs2500 – Rs10000, since the company aims at meeting the challenges forged ahead by the competitive products, especially Univercell, a Chennai-based retail store and HotSpot of the Spice group.

Vodafone launches STAR OF THE MATCH contest

Vodafone

Puneet Jain

18 April 2009

Vodafone has launched " STAR of the Match " contest for Vodafone subscribers. Vodafone customers can win a trip to South Africa. Vodafone will give away 59 prizes.

The Prizes are :

- 20 Vodafone customers from India will watch a DLF IPL match, get an autographed ball from the captain of the winning team and be live on TV

- 39 others will have their names announced on TV and the autographed ball will be sent to them

Aircel launches Indian Fantasy League

Aircel

Sanjay D Bafna

18 April 2009

Telecom operator Aircel launched the Indian Fantasy League(IFL), an online cricket game in association with TIMES group's. After registration one has to select players for his/her team to win prizes. Whenever your selected players play well in real IPL, your fantasy team get points. Its free and full of fun. The registration of teams starts from Apr 18, 2009.

The online game will provide initial credits to buy 16 players to users when he join IFC.

MTNL will launch 3G services in Mumbai by May

MTNL

Sanjay D Bafna

17 April 2009

MTNL announced that it will launch its 3G services in Mumbai next month, as it targets a user base of 1,00,000 for the third generation mobile service by year-end

"We are looking at launching our 3G services in Mumbai next month and looking at 1,00,000 users by the end of this year," MTNL Director (Technical) Kuldeep Singh told reporters in mumbai on the sidelines of a conference 'Managed Services India 2009'.

MTNL had already launched its 3G services in Delhi last year. He further said that MTNL would also expand its 3G services to the remaining parts of Delhi in the next two-three months.
"We will begin aggressive marketing for our 3G services when we would have a good user base and cover major parts of Delhi so this will be after two to three months only," he said.
At present, MTNL offers its 3G Mobille services-Jadoo in central and some of parts of South Delhi.

IDEA to connect cricket fans with Mumbai Indians

Idea Cellular

Puneet Jain

17 April 2009

Cricket enthusiasts in India who were disappointed with the shifting of the popular T20 tournament to South Africa now have something to cheer about, as IDEA Cellular is set to launch a unique initiative to connect fans with their cricket super heroes.

IDEA Cellular will unveil an innovative gateway for its customers and other cricket fans to help them connect with Mumbai Indians' stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan, through a massive campaign starting today. Cricket enthusiasts will get to call and SMS their stars, give them tips and suggestions, wish them Good Luck, and give other messages on phone.

Airtel introduces My Airtel My offer

Airtel

Puneet Jain

17 April 2009

Airtel has introduced an innovative service - My Airtel My Offer, that empowers its Prepaid mobile users to choose a product or service most suited to them.

My Airtel My Offer is an informative service platform that will assist the Airtel Prepaid user to choose the best available product/service across tariff packages, recharge denominations, validity periods, value-added service and any other local promotional offer currently available on the Airtel network. The products and offers have been customised to meet the requirements of Airtel customers basis their past usage behaviors.

Virgin mobile launched Indian Hatke League

Virgin Mobile

Puneet Jain

16 April 2009

As IPL fever is about to grip the nation from 18th April, Virgin Mobile has come up with cricket fantasy game, Indian Hatke League (IHL), with an aim to leverage the cricket mania during the Indian Premier League (IPL) season.

The online game will provide users the option to play for any of the eight teams participating in the 47-day IPL, to be held in South Africa April 18-May 24, while their scores on the basis of performance will determine their standings.

Launching the game here, Virgin Mobile chief executive M.A. Madhusudan said the initiative was strictly a 'brand-building exercise. We have launched the game for the Indian youth and not just for Virgin Mobile customers. The players will compete against each other during the period with the prospect to win prizes at the end of the tournament.'

You must have seen the IPL ad on TV. Check out this Indian Hatke league ad (video). Its very funny.

UTV Launches India’s First Mobile Music Video Channel

Miscellaneous

Sanjay D Bafna

13 April 2009

UTV New Media Ltd., the digital arm of UTV, today announced the launch of India’s first exclusive music video channel on mobile TV.
Branded UTV@play, it will provide the Indian music lovers with India’s first exclusive mobile channel where they can access their favorite videos and music with just the click of a button. It offers a vast catalogue of music videos not only from Bollywood but also from different languages. It even has an exceptional collection of international songs from popular artists like Bryan Adams, Akon, PussyCat Dolls, Metallica to name a few. With all this and more, UTV New Media Ltd., which pioneers in the mobile content segment, is all set to add scintillating stars to its flap.

UTV@Play is available on Idea, Vodafone, BSNL and MTNL. The users can access it in two ways. They can send a simple SMS. In response to the message, the WAP link is sent to the user, to download the app. They can also directly download the app from the operators’ WAP portals.

Sixteen Vodafone customers to race to Abu Dhabi for final Grand Prix

Vodafone

Puneet Jain

13 April 2009

Are you a Formula 1 freak? Do you own a Vodafone mobile number? If the answer to both the question is "YES" then you can win a trip to the Abu Dhabi where the F1 season 2009 ends. Few days back Vodafone had announced the ‘Vodafone McLaren Mercedes’ – Race to Abu Dhabi Contest exclusively for Vodafone customers. The SMS based competition provides an invaluable opportunity for sixteen lucky customers to win a trip to Abu Dhabi and be a part of the final Formula 1 Grand Prix 2009 in Abu Dhabi on November 1, 2009.

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