Tata Docomo offers Double Talktime in celebration of 1 Million fans on Facebook

fbdocomoTata Docomo is known for its aggressive marketing techniques and for delivering something new to the subscribers. This time Tata Docomo has reason to celebrate as they have crossed the 1 Million fans mark on Facebook in a short span of 18 months, thus being the first telecom brand in India to achieve this milestone. Tata DOCOMO is one of the first Indian brands to take the Social Media Marketing route and successfully made an impact on popular social networks such as Facebook, Twitter, Orkut and YouTube. To celebrate this achievement, Tata Docomo has brought a new offer valid from 11th January 2011 at 00.00 hrs to 13th January 2011 at 23.59 hrs wherein subcribers will get Double Talktime on every topup recharge starting from Rs. 10 to Rs. 1000.
This offer is not applicable on any special tariff recharge vouchers or special recharges made by the participants and cannot be combined with any other promotional scheme in operation during the Offer Period. Talktime will be doubled 7 days after the promotional period ends.
Tata Docomo prepay users must keep in mind that only the highest of their recharge values during the promotional period will get doubled. Thus if a user does 3 recharges of Rs. 50, Rs. 100 and Rs. 200, he will get double talktime only for the Rs.200 recharge as it is the highest value amongst the three recharges done.

Tata DOCOMO users can register for this offer directly from its Facebook Page (www.facebook.com/tatadocomo) and can make the recharges through its website or through any valid Tata Docomo channels.

Past one or two months have been really dry as far as new offers are concerned. Just when we thought that the telecom war is going downhill where we saw 3G operators launching non competitive schemes, Tata Docomo has created a slight stir by launching this offer for 3 days.
Will this offer help Tata Docomo keep their subscribers happy with the highly awaited MNP round the corner??

TATA DOCOMO Offers New Value-Added Services in South

tata-docomo-new-look-logoTATA DOCOMO in association with IMImobile, has announced three new Value-Added services for its subscribers in Andhra Pradesh, Tamil Nadu, Kerala and Karnataka. All the three services come with a monthly charge of Rs 30 and access charges of 1p/sec.

The first service is Chalisaas of various Hindu Gods in regional languages. To avail this service, subscribers can dial 52345003 and choose a language of their preference. Chalisaas available include Hanuman, Shani, Shiv, Durga, and Tirupathi chalisaas.

The second offering, this time for all South movie buffs, is the South Movie Masala. Covering exclusive south movies, the application provides music, movie previews, filmi news, star bits all on one platform in four Southern languages - Telugu, Tamil, Kannada and Malayalam.  The short code to avail this service is 52345005. 

The third service is exclusively for customers following astrology; Astro-Panchaang pack wherein customers can listen to their daily Astro predictions and daily Panchaang or the Panchaang of any other day of the month. The short code to access this service is 52345001.

Speaking on the occasion, Mr NV Subbarao, Regional Head – South East, TATA DOCOMO, said “We are confident that our Tata DOCOMO customers will embrace this unique service which promises a refreshingly different telecom experience. If one offering is a unique way to feel closer to God and the other caters to the needs of movie enthusiasts, the third service is for those who feel the need to be guided by lucky dates and numbers. What’s interesting is that the Astro-Panchaang pack also provides panchaang of the month that will help people plan their month ahead.”

Tata DOCOMO announces Unlimited BlackBerry Plans

Tata DOCOMO has recently announced their exciting Blackberry Unlimited plan for both their Prepay and Postpay costumers.

To enjoy the benefits of ‘Blackberry Unlimited’, you will have to shell out Rs. 399/month. For this price,you can get the following benefits :
a) Unlimited Internet browsing (including audio / video streaming)
b) Unlimited Emailing
c) Unlimited Social Networking
d) Unlimited Blackberry App World

For select cities, where Tata DOCOMO 3G has been launched, Tata DOCOOMO BB users will also get additional 300 MB data download offer with this product.

For more information visit www.tatadocomo.com/blackberry399

Sony Music and Tata DOCOMO partnered to keep Michael Jackson alive

michael-jackson-tata-docomo-sony-musicTATA DOCMO and Sony Music have come together to launch the much anticipated album ‘MICHAEL’ which will feature the priceless songs recorded by the King of Pop – Michael Jackson. The album consists 10 tracks including the “Hold My Hand” duet with Akon.

This album will be exclusively made available to Tata DOCOMO subscribers which will enable the subscribers to access Michael’s Call Me Tunes, My song, Full Songs, Videos, Wallpapers and Ringtones. The subscribers can enjoy this service by calling 55500 at a charge of 2p/sec, they can also set it as a call me tune directly by sending SMS MJ to 55500 (toll free).

Tata DOCOMO is also conducting a contest for its subscribers in Chennai where the lucky winners who download the maximum number of songs from the album will be given a pass to attend the listening party on tomorrow.

Apart from ‘Hold My Hand’, this alum also consists of songs like ‘Behind the mask’, ‘Breaking news’, ‘keep Your Head Up’, ‘(I Like) The Way You Love Me’

Tata DOCOMO Offers 10 hours of Live Cricket viewing during the India New Zealand one-day series

tata-docomo-tv-3gLove Cricket? Tata DOCOMO has come up with an exciting offer that brings together all 3G Lovers and die hard Team India supporters. All 3G handset users in towns where Tata DOCOMO has launched its 3G services can now view 10 hours of Live Cricket during the India New Zealand one-day series for FREE.

To avail the free 10 hours Live cricket offer, Tata DOCOMO users will have to subscribe to the Rs 30 weekly pack which is on an auto-renewable mode. Users will be moved to the Rs 30 Weekly plan only after the completion of Free 10 Hours or on 11th Dec (whichever is earlier). The customer can unsubscribe from this Free offer before the completion of 10 Free hours or 11th Dec, and in this case, customer will not be charged for the weekly subscription. 

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To download the Mobile TV app and avail the offer, users have send TV to 53333 (Toll Free). This offer can be availed on any or all one-days on 1st, 4th, 7th and 10th Dec. The offer will end on 10th December 2010.

This offer of FREE 10 hours of India New Zealand cricket is also available to existing Tata DOCOMO Mobile TV users. For these users, on viewing the 10 hours of cricket on Doordarshan, there will be no Data Access Charges. This channel will be available for viewing during the match timings only (Live cricket will be available Half an before the start of the match and will end half an hour after the match).

Tata DOCOMO introduces new VAS 'English Seekho' on the mobile

tata-docomo-enlish-seekhoTata DOCOMO has announced the launch of a new VAS application called 'English Seekho’ which is accessible through an Interactive Voice Portal (IVR). This service aims at teaching situational spoken English through IVR. A similar service is offered by TATA Indicom also.

Subscribers who wish to learn English can dial 529221 from their Tata DOCOMO phone. Subscription charges for this service is just Rs. 10 for 15 days and subsequent browsing charges are 1paise/second. This service is available for both pre-paid and post-paid subscribers.

The application guides the user through audio clips that teach spoken English through learning sessions. English Seekho has 5 different levels namely Basic Course, Social Course, Professional Course, Advanced Course & Full Course. In total, there are 44 chapters spread across levels through which the users can learn different levels of English. The application also keeps a log of all the lessons that a user has already taken. At the end of each lesson, users will be asked to give a short test where they will have to select the correct answer for the question with multiple choices. Users can select the correct option through his or her cell phone’s key-pad and is guided towards the correct answer via suitable voice prompts, ensuring proper learning. Later, users will be asked to speak a particular phrase or sentence from the lesson which the system will capture and recognize through internal speech recognition engine. The correct or the incorrect answers are played back to the user.

“The launch of this application is indeed a proud moment for us as it marks the translation of our group’s vision to empower the nation through education. It is in our DNA to empower and enable customers to do more with their mobile, to do more with life! And hence launching services like English Seekho is not just a tool to monetize, but a facilitator for learning and education. Those who can’t speak English and converse, with English Seekho, situational spoken English can be learnt at elementary level. The service liberates from a classroom session to a complete mobile way of learning a language and we hope our subscribers will reap the benefits of the application in the days to come,” said Mr. Rishi Mohan Malhotra, Head VAS, Tata DOCOMO.

Tata DoCoMo 3G speed analysis in Pune

tata-docomo-3gA lot of hype has been created regarding DoCoMo's 3G in past few weeks and today the day of official 3G launch has come. Tata DoCoMo's 3G signals are available in many parts of India since 5-6 days but as of now we are reviewing their services in Pune (Maharashtra). Like I said, 3G signals are available from 5-6 days but access was not granted until today. We are able to select DoCoMo 3G network in UMTS mode from 5th November, 8:00 AM.

We tested DoCoMo 3G speed in Pune and got the following result:  . 

Docomo3G1



Docomo3g2

This speed of DoCoMo has surely raised the bar of mobile data services in India. Recently we covered the news of BSNL 3G lowering the price of unlimited data plans. It will be interesting to see DoCoMo's tactics to stay right on top in this 3G war starting today.

Tata DoCoMo all set to launch 3G services in 9 circles this Diwali

tata-docomo-3gTata DOCOMO, the GSM arm of Tata Teleservices Limited, has become the first private operator to launch its 3G services in India. Powered with cutting-edge technology support from its partner NTT DOCOMO, INC. of Japan, the undisputed global leader in 3G services, Tata DOCOMO’s 3G services will change the way consumers use their mobile phones, riding on the back of game-changing products, applications and services.

Tata Teleservices Limited shall simultaneously launch its 3G services this Diwali in all the nine Circles where it has the 3G license—Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra.

“Tata DOCOMO’s 3G services will provide customers a dual advantage—trusted service from the House of Tata, riding on the technological excellence of NTT DOCOMO,” Mr Anil Sardana, Managing Director, Tata Teleservices Limited, said. “We have been able to complete the ramp-up of our network to support 3G services due to the superb 3G-ready network we created at the time of our 2G launch itself, last year. Our 3G rollout across all nine Circles will be completed this year itself,” he added.

Tata Docomo’s HSPA+ 3G Network, set up with the assistance of NTT Docomo, supports high-speed Internet access with speeds of up to 21.1 Mbps. Technical literature often refers to this as ‘3.5 G+’. The network also supports high-definition voice (HD Voice) for a superior voice experience on calls.

“We have cherry-picked the best telecom Circles in the country from the perspective of cumulative market potential for our 3G services. We will cover 51% of Indian towns with a population of over a million and 60% of towns that have over half-a-million people. Additionally, our footprint covers 55% of households with an annual income of over Rs 3 lacs, and 49% households in the SEC A+B category. All these parameters provide us with fantastic market reach and potential,” Mr Sardana added.

“While 3G as the next-generation of mobility brings with it better voice clarity through HD Voice, fewer call-drops and high-speed Internet access, the impact it is likely to have on consumers’ lives is much greater than any of these improvements alone,” Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices Limited, said. “Our 3G services will enable richer communication through video calls and SMSs, will add the advantage of adding mobility to the power of the Internet, and will enable millions to start accessing the true power of the Internet. Truly, it’s not a step up in mobility services, but the gateway to an altogether new life—3G Life.”

3G Life enables richer communication with friends and family, makes the device the gateway to a world of information and entertainment purely for personal consumption, assists the user with a host of location-based services and helps consumers get more out of life through a host of clever applications. The mobile device, from merely connecting consumers to their world, becomes the means to live a richer, more fulfilling life.

3G devices such as handsets, dongles and tablets, powered by Tata Docomo applications and services, will take the Internet world to the far corners of the country, bridging the Digital Divide and creating a strong multiplier effect for economic progress.

Tata DOCOMO’s 3G offering starts off on a rich and heady note, with the introductory service portfolio itself including applications like Video-SMS, Video-Streaming, Mobile Television, Ultra-High-Speed Data Transfers, Route-Finder, Live Aarti, and much more. Progressively, NTT DOCOMO will bring to India the various 3G products and services that will give Tata DOCOMO customers a flavor of tomorrow. NTT DOCOMO is closely working with TTL on future technologies like Long-Term Evolution (LTE) and much more.

NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at NTT DOCOMO have defined industry benchmarks for 3G and 4G technology, as also products and services such as i-mode and a plethora of lifestyle-enhancing applications. Today, while most global telecom players are only beginning to talk of 4G technology and its possible applications, NTT DOCOMO has already recorded a downlink transmission rate of 250 Mbps over a high-speed wireless network in an outdoor test of an experimental system for Super 3G, also known as LTE, and is targeting to complete the commercial development by the end of 2010.

Tata DOCOMO (Andhra Pradesh) introduces 'Privilege Card' to celebrate Dusherra

docomo-dussehraTo perk-up the festive spirit for this Dusherra, Tata DOCOMO has introduced the ‘Privilege Card’ for its customers in Andhra Pradesh. This card provides an opportunity to all its users to avail discounts and offers in more than 100 merchant establishments in Hyderabad.

Now, both Prepay and Postpay customers can celebrate this festive occasion with their near and dear ones by availing discounts in restaurants, pubs, resorts or jewelers in twin cities. Customers can also know the latest tie-ups and offers by calling toll-free number 52222.

Tata DOCOMO to roll out 3G services this Diwali

tata-docomo-3gTata DOCOMO is all set to roll out 3G services, evident from Tata DOCOMO ad about 3G recently aired. You can check out the ad on Tata DOCOMO's FB Page. According to it the 3G services will be rolled out by this Diwali.

NTT DOCOMO, stakeholder in Tata Teleservices, was the first mobile operator to launch 3G services on 1st October 2001. [Wikipedia]. With this announcement Tata DOCOMO becomes the  first among Private telecom operators to announce a time frame for 3G launch. Tata DOCOMO will launch 3G services in 9 telecom circles -  Gujarat, Maharashtra, Karnataka, Kerala, Punjab, Haryana, Rajasthan, Uttar Pradesh (West) and Madhya Pradesh.

There are rumours that Airtel will also launch 3G services soon. This rumour get base from the fact that Airtel's 3G website went live recently [reported by our friends at FoneArena].

It will be interesting to see how other private telecom operators will respond to Tata DOCOMO's this announcement.

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