MobiGyaan

Tata Docomo refreshes its campaigning, “Keep it simple”

A new brand ambassador and a new ad campaign, Tata Docomo surely has new tricks up its sleeve and has come up with a new ad campaign. The “Keep It Simple” ad will feature their new brand ambassador and bollywood star Ranbir Kapoor. The new ad campaign is claimed to be exciting and innovative and will be featured during the IPL 4 Season and will include the 15 Indian Cricket Team Heroes of the World Cup.

Mr Gurinder Singh Sandhu, Head Corporate Marketing, Tata Teleservices, said: “Tata DOCOMO is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest-rising Bollywood icon. He is youthful, dedicated, Refreshingly Different and a standout in a crowd—all of which qualities mesh so well with Tata DOCOMO’s own brand persona. As a youth icon, Ranbir is a trend-setter and appeals to young audience—he is professional, dynamic and youthful. This is a perfect match with Tata DOCOMO, and we welcome him to the family and look forward to a long and meaningful association.”

The new brand ambassador, Ranbir Kapoor had this to say “I have always believed in being different and doing things in a unique and new way—which is what made me jump at the chance to associate with Tata DOCOMO, which is such a close replica of my own persona. What really connects me to Tata DOCOMO is the youth appeal that they have. They keep it really simple, and that’s what the whole format of this campaign is all about—Keep It Simple, Silly. We have too many things in our lives to worry about. Telecom is not something that we should have to worry about—all those bills, smart bills, products, services, tariff options… I love the simplicity of Tata DOCOMO and this new campaign—it will start with making people laugh, and make their lives oh so simple… We had a blast making this campaign and I hope people have a blast watching it too.”

The ad will have various episodes and is expected to hit television screens from the 8th of April. So do catch the fresh new avatar of Tata Docomo.

Tata Docomo launches Songshare app

A new Facebook App has been launched by Tata Docomo under its Call Me Tunes (CMT) serive called Songshare which allows the subscribers to publish their Call me tune status/updates on Facebook wall.  Their friends can copy the songs by clicking the postings on the wall, recommend a song from the available songs list to friends group or fans and search song content available and download them for all callers or a specific caller. Customers can also subscribe to Call Me Tune services on their Tata Docomo numbers, using this application. This is surely a new and an innovative Value Added Service introduced by the company.

“With increasing internet usage and necessity to socially network, Facebook has really taken off globally with more than half a billion users. SongShare application is an effort to reach out to a wide, potential customer base on Facebook, encouraging penetration and usage of CMT service. The customers can enjoy the features and the benefits of Songshare application without even activating CMT via Facebook. The application enhances the CMT service and makes it more interactive and enjoyable,” said Mr. S Ramakrishna, Regional Head – South East, TATA Docomo at the launch.

The service is available to both post paid and pre paid subscribers. To subscribe, customers can log on to Tata Docomo Songshare application on Facebook and share their mobile number during the setup process for authentication. The application will send a randomly generated number to the subscriber’s entered mobile number through SMS. The subscriber will have to enter that number to complete the registration process.

Tata DOCOMO 3G enters Gujarat

TATA DOCOMO has announced the launch of 3G Mobile services in Gujarat. TATA DOCOMO's 3G services are now available in Ahmedabad, Gandhinagar, Surat, Vadodara, Rajkot, Godhra, Jamnagar, Bhavnagar, Junagarh, Nadiad, Anand, Vapi, Valsad, Bharuch, Ankleshwar, Amreli, and Gandhidham. 

• Small Screen Plan: It includes data packs having tariffs from Rs. 11 to Rs. 2001 that offer 10Mb to 15GB of data usage.

• Smart Life Plan: Priced between the ranges of Rs. 350 to Rs. 2000, it is available on pre-paid and comes bundled with data usage and talk time.

• Plan 1: Offers speeds of 3.6Mbps at Rs.1699
• Plan 2: Offers speeds of 7.2Mbps at Rs. 1999
• Plan 3: Offers speeds of 21.1Mbps at Rs. 4200

Tata Docomo offers calls to Tata network across India at 1 paise/6 sec (10 paise/min)

Tata Docomo, the GSM wing of Tata Teleservices has introduced an offer wherein all local and std calls made to Tata Network (Tata Docomo, Tata Indicom and Virgin CDMA/GSM) are charged at 1 paise/6 seconds with a special recharge of Rs. 24 valid for 30 days. This is a very good offer considering the price it comes for and the benefit it gives as no operator is offering such tariff for STD On-net calls. The benefit is applicable only in home network and not while roaming.

TATA DOCOMO introduces 'Not Out' Cricket Recharge Vouchers

Cricket World Cup 2011 is just 2 days away and to bring more excitement, TATA DoCoMo has come up with two new Cricket recharge vouchers, 57 Not Out & 103 Not Out. TATA DOCOMO is introducing these vouchers so that cricket enthusiasts stay connected with the hot and happening news of Cricket World Cup and much, much more. Also you not only get talktime with it, you get a lot of VAS options as well.

RCV 57 offer talk-time worth Rs 28 and RCV 103 Not Out offer talk-time worth Rs 51 which can be used to make voice calls and are valid for 30 days. The other VAS options a user get with these recharge vouchers is as follows:

• With 57-Not Out & 103-Not Out, subscribers can dial 54321194, and enjoy 5 and 10 minutes free per match day, respectively.
• Both RCVs offer subscribers one-month free subscription to an IVR-based Voice Game called Guess Master. The game is about guessing the winner of the day’s toss, the match-winner, scores made in each innings and 6s and 4s scored in each innings. Subscribers can bid points on each guess and every correct answer will increase their chance to double their points. Post the World Cup; subscribers can redeem their total points for various gifts like Team India Jerseys, Shoes, I-Pods and LCD TVs;
• Both RCVs also offer subscribers free subscription to the My Song service, wherein they can listen to live scores each time they call someone from their Tata DOCOMO number. Match scores will be played on match days whereas, on non-match days, subscribers’ chosen music will be played. Additionally, subscribers who opt for 103 Not Out Recharge Voucher will get free subscription to Call Me Tunes, so that callers can listen to live score updates instead of ring tones; 
• On Data, subscribers can download cricket games, wallpapers and animations related to cricket, absolutely free via Dive In;
• Throughout the World Cup, subscribers will be eligible to receive free updates on cricket score, trivia and more, via SMS on both recharge vouchers

TATA DOCOMO introduces 'Name Tunes'

Now you can greet you callers with not just Tunes but with you Name. TATA DOCOMO partnered with mCarbon, a telecom application provider in the VAS domain to launch first of its kind service - Name Tunes - in the telecom VAS Space, This service allows subscriber to greet callers with his/her Name & personalized message of their choice from a set your template messages.

To activate this service, TATA DOCOMO subscribers have to SMS “First NAME “and send it to 52100 (Toll Free). For Ex if the name is “Mihir” then Type “Mihir” and send it to 52100. Subscription charges are Rs. 30 per month and Name Tune download will be charged for Rs. 15 for 90 days.

Will you use Name Tunes? Let us know what do you think about TATA DOCOMO's new Value added service.

TATA DOCOMO introduces SPARSH, India’s first M-Health Awareness Service

Tata DOCOMO today launched Sparsh, a service on sexual & reproductive health related issues. The service is aimed at using mobile phone to build awareness about issues related to sexual and reproductive health related concerns. The content of the service is extensively accurate and certified by FPAI (Family Planning Association of India), one of India’s largest sexual and reproductive Health NGO (Non Government organization). The service is currently available in English, Hindi and Marathi language and very soon Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada, Malyalam languages will be added.

TATA DOCOMO customers can access this service by calling 529222 chargeable at Rs 10 for 10 days & browsing charge is 1p/sec. The service is currently being launched in three major languages English, Hindi and Marathi and more languages to be added in the second phase.

The service has a navigational feature to allow the users to navigate quickly through related content capsules.  For example, if the user is navigating to a capsule in the following manner: select category like AIDS information and then the user will listen to capsule on AIDS with various options such as contraception, AIDS prevention, other sexually transmitted diseases, etc.

Tata Docomo introduces local calling pack in Maharashtra, 75,000 seconds in Rs. 299

Tata Docomo has launched its first of a kind local calling pack which gives user the freedom to call any local number in Mumbai and Maharashtra circle for 75,000 seconds(1250 minutes) on a special recharge of Rs. 299 valid for 30 days. The effective calling rate applicable on this recharge is merely 24 paise.

This pack of Tata Docomo is in clear competition with Uninor's local calling pack which offers somewhat similar scheme priced at Rs. 198.Uninor's local calling pack gives 1,20,000 On-net and 42,000 Off-net seconds. The effective Off-net calling rate applicable on uninor is approximately 29 paise. Tata Docomo evolves as a clear winner as far as Off-net calling is concerned. However uninor is offering a mix of On-net and Off-net calling at a relatively lower rate of Rs. 198 so its rather convenient for a user to go with this pack for calling on home and other network.
However, this pack is good for those who are heavy on calling. With MNP round the corner, we might see similar local calling packs by every operator to woo the customer with lower effective calling rate. These packs will also help the telecom operators to up the ARPU(Average Revenue Per User).

TATA DOCOMO Introduces Blood Helpline Service on SMS

To bring about change and offer services that actually brings value to a customers life using a mobile phone, Tata DOCOMO brings first of its kind initiative – Blood Helpline Service on SMS. This service is exclusively for all TATA DOCOMO customers and it aims at giving help or seeking help in case of emergency.

Bloodline Club is a service exclusively for TATA DOCOMO customers where they can seek or give help for any blood requirements under medical emergency.

TATA DOCOMO customers can join Bloodline Club by sending an SMS ‘JOIN <Blood Group> <pin code>’ to 54321 (toll free). Post sending the SMS, customer will receive a confirmation message. In case of immediate blood requirement subscribers can effectively take advantage of the service by sending an SMS NEED <Blood Group> <pin code> to 54321 charged at Rs 3 per SMS. After which, all fellow Bloodline members (whose blood group and pin code will match the requirement) will receive an alert message to help the member in need.

The service is open to non-registered TATA DOCOMO users as well. At the time of need, they can request for blood by sending the same NEED <Blood Group> <pin code> to 54321, even if they have not joined as a virtual member of the Bloodline Club.

“At TATA DOCOMO, social responsibility initiatives such as ‘Bloodline Club’ service are aligned with our constant efforts to create and bring value to the lives of our customers. This service was launched keeping in mind that blood donation is more often an acute medical emergency and using the SMS gateway to provide this service helps giver and the donor solve their problems instantaneously. We are confident that this service will go a long way in offering support to TATA DOCOMO customers, because help provided at the right time can save someone’s life,” said Mr. Rishi Mohan Malhotra, Head VAS, Tata DOCOMO.