T24 GSM Mobile Service Now in Gujarat

Future Group and Tata Teleservices Limited announced the launch of the mobile telephony services on the GSM platform in Gujarat under the brand-name T24. The companies had earlier announced the joint venture and unveiled Brand T24 after signing a strategic alliance in February last year—the first telecom Circle to go live with the services was Andhra Pradesh, in June 2010. T24 is now present in Gujarat, Andhra Pradesh, Jharkhand, Orissa, Uttar Pradesh and West Bengal.

T24 tariff plans will reflect the per-second rates being offered for pre-paid customers on the Tata Teleservices Limited network. In addition, customers will be rewarded with free talk-time for every purchase above Rs 351 made at any of the Future Group shopping outlets. For example, a T24 customer buying products worth Rs 3,001 at Pantaloons or Brand Factory will stand to gain Rs 150 worth of free talk-time. Also, a customer spending Rs 2,001 in Big Bazaar will gain Rs 84 worth of free talk-time for every purchase. Plans will keep evolving to offer ever-more attractive options to the customer. 

T24 mobile telephony service will be progressively rolled out across the country in next few months, through Future Group’s retail networks in over 76 cities and 65 rural destinations. Customers visiting Future Group retail chains like Big Bazaar, Food Bazaar, Pantaloons, Central, Brand Factory, Home Town, eZone & Aadhar, amongst others, will be offered this exclusive mobile connection and tariff plan, on which they will get free talk-time based on their purchase at these stores. Customers will be provided the facility of recharging their T24 mobile at these stores as well as at any Tata DOCOMO retailer. Customers will also be rewarded with special deals and promotions at Future Group retail outlets every time they buy paid recharge.

“This is a unique marketing alliance between a retailer and a telecom operator in India and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr. Nipun Sharma, Chief Operating Officer, Tata DOCOMO, Gujarat said. “T24 stands for Talk 24, and was a natural choice of brand-name for us in this unique partnership, one that will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. The T24 mobile telephony service is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

Tata Teleservices, Future Group launches 'T24' GSM Mobile Service

Tata Teleservices Limited and Indian retail giant Future Group today announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The companies had unveiled Brand T24 after signing a strategic alliance in February this year.

The T24 mobile telephony service will be sold through Future Group’s extensive retail footprint across the country, beginning with Andhra Pradesh. It will be progressively rolled out across the country in the next couple of months, through Future Group’s retail networks in over 75 cities and 65 rural destinations. Customers visiting Future Group retail chains like Pantaloons, Big Bazaar, Central, Brand Factory, EZone, Home Town and Aadhar, among others, will be offered this exclusive mobile connection and tariff plan, wherein they can win free talk-time based on their purchase of at these stores. Every time they spend on buying talk-time, customers will be rewarded with special deals and promotions at the retail outlets.

“Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Mr Kishore Biyani, Group Chief Executive Officer of Future Group, said. “We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores,” he added.

Anil Sardana, MD - TTSL, Kishore Biyani, CEO - Future Group & Mayur Toshniwal, CEO - T24 unveiling mobile telephony services under the brand name T24 on the GSM platform in Hyderabad

TATA Teleservices and Future Group launches new Telecom Brand - T24 on GSM Platform

Tata Teleservices Limited has entered into a strategic partnership agreement with Indian retail giant Future Group to offer mobile telephony services under a new brand name 'T24' on the GSM platform. T24 stands for Talk 24. The new brand was unveiled at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani.

Tata Teleservices Limited will commence the commercial launch of GSM operations under the brand name T24 shortly, starting with the telecom Circles in South India.

“This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and is a natural choice of brand-name for us in this unique partnership, one that it will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. T24 is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

“I am delighted at this partnership with Tata Teleservices Limited. The T24 service is a unique offering which is innovative yet simple and provides customers a powerful value proposition,” Mr Kishore Biyani, Chief Executive Officer of Future Group, said. “Customers will get shopping benefits for talking, and talk-time benefits each time they shop. This would also reinforce our presence in the consumption space—in keeping with Future Group’s vision of offering a unique shopping experience to our loyal customers, cutting across product and industry categories,” he added.

Under the partnership agreement, Future Group will sell TTSL GSM connections under the T24 brand-name to customers visiting its retail outlets across all formats and locations.