Reliance Mobile in alliance with Aaj Tak to offer video news alerts
- Category: Reliance Mobile
- Tuesday, 16 June 2009 16:13
- by Puneet Jain
Reliance Mobile has tied-up with Aaj Tak to launch MMS News Subscription Service to its subscribers. According to this tie-up, a Reliance user will be able to access news related to National, International, Business, Sports, Entertainment happenings on their handset. The news alerts will be in video format sent to the subscriber as MMS clips. Reliance Mobile will send these MMS alerts twice everyday.
Reliance Mobile is offering the Aaj Tak MMS News Alert service on a 30-day subscription module. Customers wishing to avail the service can subscribe to it for Rs 30/month. Reliance Mobile is offering this service to both its prepaid as well as post-paid customers across both CDMA and GSM networks.
Commenting on the new service, Mr Krishna Durba, Head - VAS, Reliance Communications said, "We have seen large demand for news on the move. Subscribers want to be alerted on the breaking news. This service will ensure excellent news coverage with multimedia pictures & video clips. "
In case of Post-paid Users, the subscription charges will be added to mobile user's monthly bills. For Prepaid Users, the subscription charges will be deducted immediately.
Reliance customers can subscribe to this service by sending a SMS "MSub N" to 52424.
Reliance GSM Launches One Minute Free Call Campaign
- Category: Reliance Mobile
- Thursday, 11 June 2009 17:05
- by Sanjay D Bafna
To make one minute free call user has to provide details of himself and his friend.The call can be made between 9.00 am and 9.00 pm and automatically connects both mobile numbers. User can also visit Goforit.co.in to avail this service.
The banner advertising which reliance is using for this campaign on various news site such as Yahoo, Indiatimes, IBNLive & NDTV and is on the similar line of strategy deployed by Nokia's email campaign.
The mobile operator would be targeting a reach of 45-55 per cent of the Total online audience within a month period by serving some 250 million ad impressions across websites and Ad networks.
The reach is huge and could do wonders for newly launched Reliance GSM looking at the Ad penetration and interactivity levels.
Reliance Mobile offers BlackBerry Service for Rs. 299 per month
- Category: Reliance Mobile
- Wednesday, 10 June 2009 15:34
- by Puneet Jain
Reliance Mobile has introduced the ‘Reliance E-Lite’ plan for BlackBerry smartphone users. With the ‘Reliance E-Lite’ plan, users can have unlimited access to email and instant messaging (IM) on their BlackBerry smartphones for just Rs. 299 per month.
The Reliance E-Lite service plan offers unlimited access to the industry's leading email and instant messaging features, allowing Reliance customers to access up to 10 supported POP3/IMAP email accounts (including most popular ISP email accounts such as Yahoo! Mail and Google Mail). Users can also view, popular attachment formats including JPEG, TIF, Microsoft Word, Excel and Power Point while on the move.
The ‘Reliance E-Lite’ service plan also enables users to have unlimited access to popular IM services like Yahoo Messenger, Google Talk, Windows Live Messenger and BlackBerry Messenger. The service plan is offered with all BlackBerry smartphones available from Reliance Mobile, such as BlackBerry 8703e, BlackBerry 8830 ,BlackBerry Curve 8300, BlackBerry® Curve 8900, BlackBerry Pearl 8110 and BlackBerry Pearl 8130.
Reliance Mobile introduces Live Streaming of World cup matches on mobile
- Category: Reliance Mobile
- Wednesday, 10 June 2009 11:11
- by Puneet Jain
Reliance Communications has announced the launch of a new service which would enable live streaming of ICC World T20 matches.Reliance Mobile has introduced a new ‘Unlimited Live Match’ Pack for Rs. 99 through R World. The service is available on select handsets at a monthly subscription of Rs. 99 for unlimited viewing or at Rs. 15 per 5 minutes. Customers can now enjoy unlimited seamless viewing of ICC World T 20 matches live on their Reliance Mobile and experience the aura of watching it on television. Customers can also enjoy the highlights of the matches once they are over.
We Say : Its an awesome move by Reliance. Now those who are at work may not miss the matches they want to see. Thanks to Reliance for that. Those who are really planning to go for it should buy Rs. 99 pack as its a very pocket friendly plan. The other plan which charges Rs. 15 for 5 minutes is damm costly.
If you have tried this service do post your comments about it.
Reliance GSM introduced new Tariff Voucher for Madhya Pradesh and Chattisgarh
- Category: Reliance Mobile
- Sunday, 07 June 2009 18:41
- by Puneet Jain
Reliance GSM has introduced a new tariff plan for its GSM prepaid customers of Madhya Pradesh and Chattisgarh Circle. This new tarriff voucher costs Rs. 16 with a validity of 60 days It gives a benefit of calling at just 50 paise/minute anywhere in India.When customer recharge with this new tariff voucher Rs. 1.50 will be deducted per day from his balance till 60 days i.e. till validity of special tariff voucher. The customers will be charged Re. 1 for local call and Rs. 1.50 for STD calls for the first minute of the call and from the second minute onwards charges of 50paise/minute will be applicable.
We Say : At first instance this plan sounds pretty cool but when you analyze the overall cost one has to incur then one realizes the plan is not that cheap. The minimum fixed charges (for 60 days) which one has to pay for availing these rates are Rs. 16 + Rs. 90 = Rs. 106. And Apart from this one has to pay Rs. 1 for local call and Rs. 1.5 for STD calls for the first minute of call to take the benefits of 50 paise calling.
Hrithik Roshan is the new Brand Ambassador of RELIANCE
- Category: Reliance Mobile
- Saturday, 30 May 2009 11:33
- by Sanjay D Bafna
Reliance Communications is planning to launch new advertising campaign for its nation-wide GSM services and is believed to be on the verge of signing Bollywood star Hrithik Roshan as its brand ambassador.The Bollywood hunk, the brand new face of this leading Indian network, urges fans and subscribers of the service provider to never leave anything unsaid or undone... “Just pick up the phone, don’t wait... go for it!” is Hrithik’s powerful and heartfelt message in a new commercial.
According to sources, Reliance Communications is planning a Rs 150-crore media campaign for its GSM services featuring its new brand ambassador, Hrithik Roshan.
Sources said the company is in the final stages of signing an endorsement deal with Hrithik, who would be the official face for the company’s mobile, data and DTH businesses.
The three-year deal with Hrithik is believed to be worth over Rs five crore annually and excludes the fees payable for appearances and events, sources said adding the overall deal could touch Rs 10 crore annually. The new campaign is expected to be on air in the first week of June.This is Reliance Communications' first advertising campaign for its GSM service, which was launched on commercial basis in January 2009 and has since then added over 13 million subscribers. The company is targeting 100 million subscriber base (GSM and CDMA) by the end of this fiscal.
The celebrity brand endorsement business in India is pegged at about Rs 1,000 crore, including star appearances and events. Last year, cricketer M S Dhoni,Shah Rukh and Dipika Padukone were among the top celebrities endorsing maximum products.
Reliance launches 10 paisa calling offer for Maharashtra Circle
- Category: Reliance Mobile
- Thursday, 07 May 2009 10:59
- by Sanjay D Bafna
Reliance Mobile has announced a special tariff bonanza by introducing On-net Intra-circle calling @ 10 paisa for Reliance Hello’s new prepaid subscribers of 32 and 93 series (CDMA-Mobile) for Maharashtra circle. This offer would be applicable to customers who are doing a first e-recharge of Rs. 26. This is a limited period offer valid up to only 31st May 2009.The introduction of On-net Intra-circle calling @ 10 paisa from Reliance Communications brings unparallel convenience with one of the lowest calling rates for its subscribers in Maharashtra.All other calls would be charged according to base tariff during the offer. After the offer period, the customers will move back to the base tariff. The FRC benefit would be credited to the customers within 48 hours from the date of recharge.
Constant fine tuning with unique value propositions according to the changing needs of the customers has been the hallmark of Reliance Mobile, in line with Reliance Communications’ philosophy of making world-class telephony services accessible and affordable to the masses.
Reliance GSM Launches Rs 32 SMS Pack In Karnataka
- Category: Reliance Mobile
- Tuesday, 05 May 2009 19:39
- by Puneet Jain
Reliance GSM has launched a new SMS pack of Rs. 32 for Karnataka circle. This pack will enable Reliance GSM customers in Karnataka to send 100 SMSes everyday for 30 days within the state. It is a limited period SMS pack and is available through e-recharge in Reliance Mobile Stores, Reliance retail outlets and Reliance World outlets across Karnataka. We Say : Its very cheap SMS scheme as it provides 100 local SMSes daily for 30 days from the date of e-recharge. It means Reliance GSM customers who opt for this scheme will get 3000 SMSes for just Rs. 32.
Reliance has clearly indicated that it is targeting a large section of youth subscribers in Karnataka circle by announcing the launch of this SMS pack.
RCom told to clarify on GSM service launch in J&K
- Category: Reliance Mobile
- Monday, 04 May 2009 11:52
- by Sanjay D Bafna
Department of Telecom (DoT) has questioned Reliance Communications (RCom) as to why the network has launched a GSM network in Jammu and Kashmir without clearance from the security services. The DoT has instructed the company to demonstrate that its network can be monitored by the security services.The Indian government routinely changes the rules about networks offering mobile coverage along the border with Pakistan, and services are restricted in the contested Kashmir region. The state owned operator, BSNL was recently ordered to shut-down its mobile network along the India-Nepal border due to security concerns
According to RCom official company is also offering CDMA-based services in J&K, therefore, our network has been designed keeping in mind the requirement of the security agencies. According to the licence, there is no need for us to get separate clearance from the security agencies for our GSM network. "We had started the services after intimating the DoT. We are fully compliant with the rules and procedures RCom official said."
Reliance CDMA (Karnataka) - Magic Tariff now at Re. 1
- Category: Reliance Mobile
- Monday, 27 April 2009 19:20
- by Puneet Jain
Reliance CDMA today introduced a further convenient option of availing Magic Tariffs on a daily basis. With Magic @ Re 1 the new CDMA subscribers can make Local calls at 60 paise per minute and STD calls at Re 1.20 per minute, by conveniently paying a rental of just Rs. 1 per day. Customers can avail of this attractive offer by recharging their prepaid mobile with Rs. 26 and enjoy the benefits valid for lifetime.As a promotional offer, the Re 1 rental is waived for the first 60 days from the day of recharge. Magic Tariffs were introduced recently with the options of 1 month, 6 months & Life time validity and enable customers make calls at 40% lower rates. Existing customers too can make use of this unique offer and enjoy all the benefits by recharging with Rs. 34.