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App Hub for Windows Phone Developers offering new features

 
Windows-Phone-7-Mango
Microsoft is steadily making good progress of launching Windows Phone Mango. There has been some pleasing development for the platform. The App Hub has been updated and now it offers much more features to developers and is also available in 19 new countries.

The new features of the App Hub include:

Geographic expansion:
  • 19 new consumer markets: Developers can now publish their apps to consumers in 19 new countries, in addition to the 16 that Marketplace already supports. The 19 new markets include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.
  • 7 new developer markets: Also developers from 7 new markets can register in App Hub and submit apps. The 7 new developer markets enabled include: Chile, Colombia, Czech Republic, Hungary, Israel, South Africa and South Korea.
  • In a couple of months (early fall 2011), developers will also be able to register from China. Microsoft will also expand the registration support already available in India.
  • App Hub localization: App Hub is now localized for Korean and Simplified Chinese in addition to English and Japanese.
  • Updated price tiers: Periodically (such as with the addition of new markets) Microsoft will modify price tiers on a country-by-country basis to adjust for fluctuations in global currency exchange rates. The goal is to maintain consistent application pricing (net of applicable taxes) across markets.
  • Upcoming mobile in-app advertising market expansion: The international availability of Microsoft pubCenter remains a priority so developers can receive mobile in-app advertising revenue in their local currency. To this end, Microsoft Advertising pubCenter will support Windows Phone 7 app developers in the following 18 countries by the end of 2011: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.
New private distribution options: Developers can now choose to distribute apps privately to users using two new options: beta and/or targeted distribution. Apps distributed through these private distribution methods can only be downloaded by users using a deep-link and the apps cannot be discovered via browsing or searching in Marketplace.
  • Beta Distribution: Enables developers to distribute pre-certified applications to a group of up to 100 access controlled beta testers for up to 90 days. This distribution method gives you the opportunity to test apps with a hand-picked set of beta testers more quickly and a
  • Targeted Distribution: Enables you to distribute applications through Marketplace in a hidden state, where they are not discoverable via browsing or searching Marketplace. To enable targeted users to access your hidden app you simply share the deep-link to the app with the users you want to have access via e-mail, text or other mechanism. Unlike beta distribution, you may distribute your app to as many users as desired and publish publicly in Marketplace at any time.
Enhanced application management: For Mango, lots of improvements, big and small, to App Hub to give you better account management tools, a streamlined application submission process and enhanced reporting capabilities.
  • Better application management: By selecting ‘Edit catalogue details’ on the app ‘Lifecycle’ tab you can now change the app metadata without submitting your app for re-certification, thus reducing the time to update and publish new information.
  • Enhanced developer dashboard: Now from a single location, when you sign-in you can quickly see all top app performance metrics, payout status, distribution reporting and all available ratings & reviews on your app(s) on a per language basis.
  • More detailed reporting: You are now able to select between ‘Summary’ and ‘Detail’ views of all reports and export them in an Excel-compatible format for offline data handling and analysis.
  • New ‘Crash Count’ report: App Hub now enables you to retrieve data on crash counts and stack traces for each of your apps to use in debugging publisher updates faster.
  • Streamlined application submission process: Developers no longer need to upload artwork files one-by-one. By clicking the ‘Browse’ button, developers can bulk select upload multiple artwork files all at once during the app submission process. The App Hub will automatically detect the image sizes of all artwork and place them in the correct artwork locations for developers to edit or delete before final app submission.
  • New App Categories: To make discoverability of apps easier, 3 new top level categories (education, kids & family and government & politics) and several new sub categories have been added. In addition, during the app submission process, developers can now select categories and sub-categories for all languages.

Windows Phone Update 7.1 ‘Mango’ finally revealed

Windows-Phone-7-Mango
Microsoft has finally raised the curtain and has announced the new update for the Windows Phone 7 platform. Version 7.1 will be seeing about 500 new features, also there has been confirmation of more handset manufacturers joining the WP7 league. The new update is expected to be released during fall of this year.

Here is a quick walk-through as to what the update has to offer:
  • Messaging will be done using threads and will combine various services which means within a single conversation you can switch between SMS, Facebook chat and Windows Live Messenger.
  • You can also dictate your messages or have an incoming text read to you, thanks to the text-to-speech and speech-to-text features.
  • Multitasking, the most anticipated feature. It will use a card interface to switch between apps.
  • Internet Explorer 9 will also be available which is based on the desktop browser and will support hardware acceleration as well.
  • New Bing Services have been added including: Bing Vision, Music Search and Voice offering new ways to search the web. Also a feature called Quick Cards, will give you instant access to key information whenever you search for a product, place, event or movie.
  • Twitter and LinkedIn will be an addition to the social networking apps for Windows Phone along with Facebook which will now have check-in functionality as well as face tagging in photos. A nice feature allows you to pin whole groups of people as live tiles and monitor updates from people in the group or message the whole group right from your Start screen.
  • A new app called ‘Local scout’ enables the user to find local content including shops, restaurants or activities are recommended in an easy-to-use guide.
Check out the video below showing the new features of the update.



That is not all; mobile handset makers Acer, ZTE and Fujitsu have joined the list of device makers supporting Windows Phone 7.

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Windows Phone Event to unveil 9 new Handsets ?

Microsoft-windows-phone-7-may-24
Microsoft is planning to unveil the next major release of Windows Phone at a VIP event on the 24th of May. Most likely the event will be seeing the highly anticipated ‘Mango’ update and there is news that new handsets accompanying the platform update will also be unveiled.

According to WMPowerUser 9 new devices will be announced tomorrow. The new handsets are said to include 4 new handsets from Samsung, 2 from HTC, 2 from Acer and 1 from Dell. The announcement should include the rumoured HTC Bresson boasting the 16MP camera. Also there are words that Dell will be launching the Dell Wrigley which will be a full-QWERTY keyboard equipped handset.

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Microsoft to unveil their latest offering for Windows Phone

windows_phone_new_24th_may
On 24th May 2011, Microsoft will be announcing their next major release of Windows Phone. We believe that the highly rumoured and anticipated 'Mango' update for Windows Phone 7 will be finally unveiled.

After many announcements by Microsoft and numerous leaks, we might just see what they have been cooking. Earlier announcements about the platform included the addition of multitasking, camera and other sensor access, deeper integration of the OS, etc. A latest release by the 'Windows Phone Dev Podcast' proves that there might be more features like Bing Audio, which will act like Shazam for recognizing music, Bing Vision which will use your smart phone's camera to read barcodes and do optical character recognition, plus potentially provide support for augmented reality apps. There’s also a speculation of turn-by-turn voice directions for Bing Maps and a native podcast player, also voice guided texting through which you can type in a text by just speaking in your smart phone.

Well, we shall wait and see on the 24th of May as to what Microsoft has accomplished.

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Only 6,74,000 units of Windows Phone 7 sold

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There have been thoughts on as to why Nokia and Microsoft have had a merger. Well, the most evident reason is the sales figures. The Windows Phone 7 was launched back in November 2010 promising a fresh and intuitive UI. But is seems that the platform has been proclaimed as DOA (Dead on Arrival).

Microsoft expected to sell good, and carriers had deployed 1.5 million Windows Phone 7 units in the market. However, the sales figure doesn’t approve of that. Russian tech analyst Eldar Murtazin estimated that about 6,74,000 Windows Phone 7 smart phones have been sold. The period of the sales is not confirmed, but we believe it is for the Q1. The analyst also concluded that the sales have been an absolute failure and Microsoft’s strategy is to be blamed.

With Nokia looking forward to use the Windows Phone platform, we expect a better number of sales because Nokia has a good reputation in the handset market and will surely provide services to improve and strengthen the bruised platform.

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Microsoft launches an iOS to Windows Phone 7 Mapping Tool


ios_to_WP7A package for developers has been launched by Microsoft that will enable them to convert iOS apps into Windows Phone apps, well sort of. The package consists of a new iOS to Windows Phone 7 API mapping tool, a 90 page Windows Phone 7 Guide for iPhone Application Developers and a series of “developer stories”, in which developers share on video their experience porting iPhone applications to Windows Phone and explain why and how they did it.

iPhone developers can grab their apps, pick out the iOS API calls, and quickly look up the equivalent classes, methods and notification events in WP7. A developer can search a given iOS API call and find the equivalent WP7 along with C# sample codes and API documentations for both platforms. The API mapping tool will basically help developers and programmers to find their way around when they discover the Windows Phone platform.
Developers can visit here, to try to the API Mapping.

So it’s not as easy as converting a video file into a different format, rather a way to translate one language into another. But this is surely a big step for Microsoft as it has the potential to improve the availability of apps for the Windows Phone platform.

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Windows Phone ‘Mango’ update to be called v7.5

windows-phone-logoMicrosoft has been working on the newest update for its Windows Phone Platform called ‘Mango’, which is due this year. The company had revealed some of the new features including multitasking, Internet Explorer 9 mobile and Twitter integration, which will be a part of the update.

The company had earlier slipped that the new update aka Mango, will be called Windows Phone 7.5 at its MIX11 event and also it has been seen on a few posts by the company. However the Microsoft staff and Achim Berg, Corporate Vice President of Windows Phone Marketing don’t confirm the branding.

The picture below, however, clearly shows the confirmation that the new update, will be 7.5.

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The US Army to use Android as its Smart phone Platform

android_army_platformAndroid is going to be ready for war. The US Army has announced that they will be using the Android platform to power their smart phones which will be given to the soldiers to stay connected. The prototype is being called the ‘Joint Battle Command-Platform’ and it will be developed by a non-profit organisation called MITRE, who works for public interest. The SDK for the platform will be out in July for developers to ‘lock and load’ the applications.

Security will be the main concern and the Army would require finding solutions to have a secure and robust platform. Being an open source platform, Android can have vulnerabilities which the Army will need to keep a check on.

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Open Ecosystem (Android, Maemo etc) or Closed Ecosystem (iOS, WP7 etc)

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In the past two years, I made a gradual shift to open source ecosystems, be it on a PC or on a phone. First it was Android and then I moved to Maemo (which is arguably the most open mobile operating system) and on my PC, I moved from a windows environment to Ubuntu. Last weekend, I was given a HTC HD7 (running Windows Phone 7 OS) to test. You can read the first thoughts here and the review here, penned by Giridhar. In the next few days, I am going to focus on whether the closed ecosystem and the UI of wp7 can please someone like me who is addicted to open source and open ecosystem. In the recent past, I have been very open in criticizing the closed nature of WP7. Will this trial of HD7 make me take back those words and say that closed nature is indeed better?

In the mean time, please do share your thoughts. Which approach do you think is better? An OS that is yours to tweak/tune/customize or an OS that is closed to let you do any tweaking but excel in what it does out of the box? An ecosystem that has no boundaries/restrictions or an ecosystem that is closely guarded and controlled. What should an end user try? Android/Maemo that makes the user understand OS in a better manner or WP7/iOS that makes the user use the device the way it is without the need to customize and fine tune the OS?

Microsoft releases new chassis design and specifications for the updated WP7 platform

windows_phone_7_hardware
New specs and chassis or body features have been released by Microsoft for their updated version of the Windows Phone 7 platform. Currently WP7 handsets are all running the Qualcomm MSM8x50 Snapdragon, the original 1GHz chip with Adreno 200 graphics but now the new specs includes an upgrade to the Qualcomm's second-gen part, the MSM8x55 and the more powerful Adreno 205 GPU. An option for a Gyroscope has also been given for the next up-coming devices.

Check out the official release video here


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