MobiGyaan

MTS introduces ½ paise per second for lifetime plan

Maharashtra and Goa customers of MTS have a new plan to enjoy. SSTL, under MTS have announced a tariff plan that has ½ paise per second calling rates for local calls and is available for lifetime. Customer will also get a talk time worth Rs. 200 and an MTS Handset all for Rs. 799.

Ashoo Sethi, Chief Operating Officer, Mumbai, Maharashtra & Goa Circle, Sistema Shyam TeleServices Limited (SSTL) said, “MTS having launched its new global brand identity is committed to be ‘A Step Ahead’. In sync with this brand philosophy we are excited to bring special offer for the customers of Maharashtra & Goa circle. The offer includes providing unconditional ½ paisa/second tariff plan for lifetime on all local calls along with Rs. 200 Talk Time and an MTS Handset for just Rs 799.”

The offer is valid on all local calls across Mumbai, Maharashtra & Goa telecom circles. The Handset bundle offer where in the customers would get a Rs. 200 as talk time, ½ paisa for lifetime along with a handset, is available across Maharashtra and Goa except Mumbai Telecom Circle.

MTS overhauls Andhra Pradesh with high speed internet

Sistema Shyam TeleServices Limited (SSTL) or better known as MTS were recently in news  for re-branding themselves. Now they are back with a launch of their high speed mobile broadband in Andhra Pradesh covering major cities like Hyderabad, Vijayawada, Vishakhapatnam, Tirupati, Warangal, Rajahmundry and Kakinada. The launch makes them the first telecom operator to provide High Speed Mobile Broadband services at Tirumala Hills in Tirupati. The ‘MBlaze’ services in Andhra Pradesh will be supported by a strong network of 3000 retail outlets and 40 company flagship stores.

• MBlaze World Cup Pack: The cricket fever is on, so MTS provides this unique plan, recharging with Rs. 798 gets 5 GB data usage free. Additionally, for every Indian victory in the world cup, MBlaze you get 250MB data usage free. If India wins all its matches including the world cup final, you will get over 2 GB data usage absolutely free.
• MBlaze Tariff Advantage: Various data plans have been launched to suit the customer’s pocket starting at Rs. 198. Also an option to enjoy unlimited data usage with Unlimited MBlazer priced at just Rs. 999 with 30 day validity.
• MTS TV: Using MBlaze dongles and High Speed Data compatible handsets, MTS customers can enjoy video streaming, High quality audio/video download and live play back. With MTS TV, customers can watch over 60 LIVE TV and on demand Video Channels. The customers will get access to a range of News, Entertainment, Sports and Regional channels.
• MTS has also tied up with HP to provide an MBlaze prepaid connection for Rs. 999 with any HP laptop.

MTS reaches 10 million subscribers milestone in India

MTS reached 10 million customers in India. Owned by Sistema Shyam TeleServices Limited (SSTL), MTS marked its huge accomplishment by re-branding itself with a new tagline “A step ahead.” The company has been a successful CDMA operator in India since 2009. They have also been providing High Speed Mobile Internet services to over 5 lakh customers in the country.

“We are excited to unveil the new MTS brand, in line with MTS’ global strategy. MTS has recently been ranked as the 72nd most powerful brand in the world by Millward Brown. In keeping with our endeavor to delight our customers, we have adopted a disruptive approach to marketing that would redefine the way Smart phones are sold in India.  The latest in our range of Smart phones is MTS Pulse from HTC.  Powered by Android 2.1, it is a great combination of style and technology bundled with free calls, data usage and SMSs” were the words of Leonid Musatov, Chief Marketing Officer, Sistema Shyam TeleServices Ltd.

President and Chief Executive officer of SSTL, Vsevolod Rozanov had this to say, "It is indeed a proud moment for me and the entire MTS team to have crossed the 10 million customer milestone. We had started this journey about two years ago in Tamil Nadu and have crossed this milestone in less than two years."




The company launched an android 2.1 smart phone, called the MTS Pulse, designed by the popular Taiwanese company HTC. The handset will be available for Rs. 18,000/- or can get free on contract basis with an MTS postpaid connection. The contract is for Rs.15, 000/- with a commitment for 12 months and customers would get the smart phone free. Also bundled with the scheme are 1,500 minutes free talk time, 1,500 SMSs and 1,500 MB data usage every month for 12 months.

The launch of MTS Pulse is also aiding the communication campaigns for the company. The new campaign will be out by the third week of March. The communication campaign and advertising is being handled by Rediffusion-Y & R and is being produced by Cutting Edge Films. The new commercial is said to be shot in Kaula Lumpur and is directed by Ana Paula Avetti who is known for international brand campaigns.

MTS introduces 50% extra Data offer for New MBlaze Customers

MTS  announced a new offer for MBlaze customers, its high speed mobile broadband service, MBlaze is now available for Rs 1999 along with 5GB data usage for the first month. Along with this offer new MBlaze customers will get 50% extra data usage by recharging through Special Tariff Vouchers (STV) ranging from Rs 496 to Rs 899. For eg: On purchase of a MTS STV of Rs. 498, a customer in a usual case gets data usage of 750 MB. However with 50% extra data usage also made available, the same customer for STV of Rs. 496 can now use over 1 GB (i.e. 1125 MB: 750 MB + extra 50% 375 MB).

MTS launches Mobile Broadband service - MBlaze in Gujarat

Sistema Shyam TeleServices Limited (SSTL), operating its telecom services under the brand MTS, today announced the launch of its high-speed mobile broadband service, MBlaze in Gujarat. The Company has rolled out its high speed mobile internet services in Ahmedabad, Baroda, Rajkot, Surat, Gandhinagar, Bhavnagar, Jamnagar, Kodinar and Verawal. MTS has introduced data usage plans starting from Rs.198.

During the launch event, Navid Rashid, Chief Operating Officer, Gujarat circle, Sistema Shyam Teleservices Ltd said, “We are excited to launch our High Speed Mobile Broadband service in nine towns across Gujarat. The launch of MBlaze services is supported by a robust network of 8500 retail outlets and 15 company flagship stores, backed by a world class customer care set up. Customers in Gujarat will now be able to enjoy the unmatched MBlaze experience coupled with attractive tariffs and innovative offerings.” 

MTS will be offering MBlaze World Cup Pack. On recharging with Rs. 496, MBlaze customers to get 5 GB data usage free. Additionally, for every Indian victory in the world cup, MBlaze customers will get 250MB data usage free. If India wins all its matches including the world cup final, the customers will get over 2 GB data usage absolutely free. Additionally MTS has tied up with Hewlett Packard (HP) – On purchase of an HP laptop, customers can get MBlaze for Rs. 999; made available through prepaid plans

SSTL gets into the NLD segment

Seems like Sistema-Shyam Teleservices (SSTL) will soon be making a foray into the National Long Distance segment. The company has already applied for licence in this segment and has got the necessary approvals from the Foreign Investment Promotion Board. SSTL is a joint venture between Russia's Sistema and Shyam Group of India.

SSTL had applied for FIPB approval in December last year, since the nod is a pre-requisite to get a NLD license from Department of Telecom and the clearance has just come in now. With the help of the NLD licence SSTL will be able to become a full-fledged communication services provider. And now it will also be in a position to offer competitive STD rates to its customer base.

MTS launches Voice & Data offer this Cricket World Cup

MTS has announced launch of new offers for its cricket crazy subscribers.  MTS prepaid customers can recharge with Rs. 252. With this, they will get talktime of Rs. 300. Also they’ll get as many SMSes as the runs scored by India in its matches. This pack is available on easy recharge only.
 
Customers who buy a new MBlaze connection can recharge with the special world cup pack starting from Rs. 497 to get 5 GB data usage. Additionally, the customers would win 250 MB data usage free whenever India wins during the Cricket World Cup. If India wins the World Cup along with all its matches, you could win 2GB data usage.
 

According to Leonid Musatov, Chief Marketing Officer, Sistema Shyam Teleservices Limited (SSTL), “Cricket unites customers across geographies and socio-economic boundaries in the country. Given the incoming action on this sport, MTS has launched a range of exciting initiatives for its voice and mobile broadband customers. These initiatives have been specially designed to add to the cheer of our customers every time Indian wins a match in this world cup”.

Now Enjoy High Speed Internet in Meru Cabs powered by MTS

MTS, today announced the launch of high speed internet on Meru cabs. Now passenger travelling by Meru cabs in new Delhi & Mumbai can use high speed internet powered by MTS. The customers just need to ask the cab driver for an MBlaze dongle to enjoy free internet surfing along with an unlimited data download.

 Speaking at the launch of MBlaze powered Meru Cabs, Leonid Musatov, Chief Marketing Officer, Sistema Shyam Teleservices Limited (SSTL), said, “At MTS, our endeavor is to constantly excite and delight data users. Our partnership with Meru Cabs has been specially designed to offer seamless data connectivity to users on the go, both in Delhi and in Mumbai”.
 
The company plans to launch similar services in other major towns including Chennai, Kolkata, Bengaluru and Hyderabad.

MTS enters Uttar Pradesh

Sistema Shyam Tele Services Limited (SSTL) has announced the expansion of its national footprint with the launch of mobile services under MTS brand in UP East and UP West Circles.

SSTL has already invested over $2.2 billion US in India. An investment of about Rs. 150 crore has been earmarked for UP East and UP West circles. This is all set to further add to the company’s customer base, which now stands at over 8 million voice and over 400,000 mobile broadband customers. The Russian Government recently picked up approximately 17% stake in SSTL for $ 600 million US.

According to Arvind Kumar, Chief Operating Officer, UP East and UP West Circles, “The launch of MTS services will provide mobile customers in UP East and UP West Circles access to our nationally successful ½ paisa per second tariff plan or 1 paisa per second + 25% extra value on core Talk time with every recharge. This is bound to result in huge savings for the customers. Additionally, our customers would get to experience world class telecom services backed by seamless connectivity on a congestion free network.”