Zook partners with IDEA Cellular

Idea Cellular

Zook will now power IDEA Cellular’s newly launched personalized ‘Stock Search and Subscription Service’. IDEA Cellular would be initially providing this service to their Punjab subscribers.

Available at a nominal monthly amount of Rs. 30, IDEA Punjab subscribers need to only SMS ACT to 51234 to get alerts on all business news, customized stock information, NSE & BSE conclusive information and the day’s top gainers and losers. With customized stocks, the user can choose to receive periodic information of up to 3 stocks of their choice at no additional cost.

IDEA Cellular enters Tamil Nadu

Idea Cellular

Expanding its national footprint, IDEA Cellular has now entered Tamil Nadu, with the launch of its GSM mobile services in 130 towns across the state.

Speaking on the occasion of launch, Mr. Himanshu Kapania, Director - Operations, IDEA Cellular Ltd., said, “We are happy to announce our entry into Tamil Nadu, as we expand across the country. IDEA’s commitment to offer the best telephony experience for our customers will usher in a new dimension in mobile telephony experience for the people of the state.”

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Roam with IDEA & win a trip to ‘IDEA IIFA Awards 2009’ at Macau

Idea Cellular

IDEA Cellular today announced an exciting roaming offer wherein subscribers will have an opportunity to win an all expenses paid trip to ‘IDEA IIFA Awards 2009’ on June 13th at Macau island, Hong Kong. The roaming offer is designed around the theme of connecting IDEA subscribers to their favourite film stars during the 10th edition of the globally popular IDEA IIFA Awards ceremony.

IDEA prepaid and postpaid subscribers, who consume 50 minutes of airtime while roaming in India, or 20 minutes of international roaming, will be eligible to participate in this exciting contest valid till May 31st, 2009.

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IDEA Cellular connecting fans with MI Cricketers records two million calls

Idea Cellular

IDEA Cellular has received an overwhelming response with over two million calls and messages from the time it launched its innovative campaign based on the theme of “connecting fans with their cricket superheroes” following a tie up with Mumbai Indians in the second season of the Indian Premier League.

Ever since IDEA Cellular launched its communication campaign last week, the leading telecom operator received two million calls and messages with the master blaster Mumbai Indians Skipper Sachin Tendulkar topping the list with nearly 50 per cent of the calls, followed by spinner Harbhajan Singh and pace bowler Zaheer Khan.

IDEA’s campaign wins Best Celebrity Endorsement of the Year Award

Idea Cellular

IDEA cellular's Abhishek Bachchan add campaign has received the best brand ambassador of the year award of NDTV Techlife Awards 2009. The trophy was jointly received by Abhishek Bachchan and Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular.

IDEA’s popular tagline ‘What an idea, Sirji!’ has generated tremendous recall value for the brand, amongst the masses. The unique and innovative communication has been designed by IDEA to establish itself as a ‘Champion’ mobile services brand. Through its campaign, IDEA resonates with consumers beyond transactional offers by looking at mobile telephony as more than a mere communication device.

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Roam with Idea and watch IPL Live in South Africa

Idea Cellular

Idea Cellular subscribers can win a trip to South Africa during this IPL Season. Use 50 minutes while Roaming Nationally or 20 minutes while on International Roaming and you can win the following prizes:

1st Prize: 1 National Roamer & 1 International Out roamer wins a Tour for 2 (Two) of 3 Nights / 4 Days to South Africa (Sponsored by
TravelPort) which covers:

1. Return Economy class Airfare
2. Stay at a 3-star Hotel for 3 Nights / 4 Days including Indian Dinner for 3 days.
3. IPL Match Ticket and Match stadium transfer
4. 1 full day guided Sight seeing

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IDEA to connect cricket fans with Mumbai Indians

Idea Cellular

Cricket enthusiasts in India who were disappointed with the shifting of the popular T20 tournament to South Africa now have something to cheer about, as IDEA Cellular is set to launch a unique initiative to connect fans with their cricket super heroes.

IDEA Cellular will unveil an innovative gateway for its customers and other cricket fans to help them connect with Mumbai Indians' stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan, through a massive campaign starting today. Cricket enthusiasts will get to call and SMS their stars, give them tips and suggestions, wish them Good Luck, and give other messages on phone.

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Idea rolls out GSM service in Orissa

Idea Cellular

Expanding its national footprint, IDEA Cellular has now entered Orissa, with the launch of its GSM mobile services in the state.. IDEA's 2.75G EDGE enabled network will cover over 360 towns and villages in Orissa by next month, and will rapidly expand to cover 2,200 towns and villages by March 2010.

Flagging off the services in Orissa, Mr. Vijay Grover, Chief Operating Officer, IDEA Cellular Ltd said, "IDEA's products and services are designed keeping in mind the need, lifestyle and affordability of people. I am confident that IDEA will be able to achieve strong penetration in Orissa to become the most preferred service provider for all our customers, very soon. IDEA is committed to delivering unmatched services, which are both scalable and flexible".

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Idea subscribers can now enjoy content (General, Money and Tech News) powered by Network 18

Idea Cellular

Network 18 has introduced co-branded WAP properties with IDEA Cellular. Under the same, Network 18 has customized its Finance, News & Technology content services for IDEA Cellular, keeping in mind the unique needs of subscribers. The services will be powered by category leaders: moneycontrol.com, IBNLive.com & Tech2.com.

The service can be accessed on IDEA's WAP portal- wap.ideaFresh.com. The daily, weekly and monthly subscription for News & Tech 2 content is priced at Rs. 3, Rs. 10, and Rs. 30 respectively. The subscription price for Finance content is Rs. 5/day, Rs 15/week and Rs. 50/month. These services will be available to GPRS Users of IDEA across 15 telecom circles in India.

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