Read more:

Idea Cellular

IDEA Cellular has launched an innovative and exciting quiz based contest for its prepaid and postpaid customers who roam on the IDEA network across 17 telecom circles in India. The roaming customers will get to win mega prizes on scoring highest points at the end of the contest which culminates on August 31, 2009.

IDEA plans to reward 300 participating customers with exciting prizes who roam on its domestic network. The mega prizes for IDEA’s Mega Roaming Contest winners are – Two Ford Ikon cars, Samsonite’s American Tourister travel bags, and Travel vouchers from TravelPort. All participants scoring more than 10 points will be entitled for a Rs. 3,500 worth Travel voucher from TravelPort which can be redeemed with domestic tours booked with TravelPort.

Idea Cellular

IDEA Cellular  has announced the launch of a product targeted at rural consumers in the agricultural belt of Uttar Pradesh East. IDEA's latest offering - Krishi Vani - is designed to cater to the daily needs of the Farmer community in the region.

IDEA’s new campaign to get People Walking & Talking

Idea Cellular

Puneet Jain

01 July 2009

For those who have always aspired to be fit and healthy, but do not find time to exercise, Brand IDEA brings you a simple and effective solution – ‘Just Walk when you Talk’! This is yet another innovative campaign from IDEA Cellular focusing on ‘Health & Fitness’, and is set to sweep the country.

IDEA has planned a range of on-ground and digital activities around the theme of Walk & Talk, to mobilize people across different walks of life, age-groups and societies and get them to walk for fitness. IDEA plans to initiate a countrywide movement on Walking & Talking, and expects that ‘Ek Idea pe chal padega India’

Read more:

IDEA presents 'The Michael Jackson This Is It Challenge' on HIT 95 FM

Idea Cellular

Puneet Jain

23 June 2009

IDEA Cellular in association with HIT 95 FM has announced a mega, high octane, on-air talent hunt program, which will culminate with a live, on-stage performance in front of a huge crowd in Delhi. IDEA and HIT 95 FM will not only give an opportunity to contestants to present their vocal power amidst the Delhi audience, but also a lifetime chance to win an all expenses paid trip to London for the upcoming concert of pop legend Michael Jackson in July 2009.

IDEA’s ‘The Michael Jackson This Is It Challenge’ will kick off with a Call for Entries in the form of teasers, entry promos, trivia capsules, shock jocks, jock mentions and tune-ins, inviting listeners of HIT 95 FM to exhibit their singing prowess on-air. The participants will sing their favourite Michael Jackson record on the IVRS for a duration of 30 secs. HIT 95 FM jury will select the best performers and run their promos on-air, requesting Delhi listeners to vote for their favorite singer.

Read more:

IDEA Cellular is all set to launch its GSM Mobile Service in Chennai

Idea Cellular

Sanjay D Bafna

17 June 2009

Expanding its national footprint, IDEA Cellular is now all set to launch its GSM Mobile Service in Chennai. According to the senior company official that company would soon roll out its GSM service in the Chennai Metro. "It (GSM service) should be rolled out in Chennai very soon," IDEA Cellular Chief Corporate Affairs Office Rajat Mukarji told. The Idea Cellular Chennai Customer Care number will the same as TamilNadu and it will be the 90920-12345 .

Read more:

Idea Dada to connect with audience from the East

Idea Cellular

Puneet Jain

17 June 2009

'Dada' - the 'dhoti kurta' clad, long-haired, easy going, happy-go-lucky character is IDEA Cellular's latest innovation in the Digital space!

After an good consumer response to Idea Mumbai Indians campaign, comes IDEA's latest offering in digital space in the form of a virtual character called ‘Dada'. Dada's apparent speech impediment, which either comes naturally or is caused by the ever-present beetle nut leaf in his mouth, instantly connects with audience from the East. apparent resemblance with a person hailing from East India is a deliberate attempt to create visibility for IDEA amongst the youth community on the internet, as the company rapidly expands its operations in the eastern parts of the country.

Read more:

Zook partners with IDEA Cellular

Idea Cellular

Puneet Jain

09 June 2009

Zook will now power IDEA Cellular’s newly launched personalized ‘Stock Search and Subscription Service’. IDEA Cellular would be initially providing this service to their Punjab subscribers.

Available at a nominal monthly amount of Rs. 30, IDEA Punjab subscribers need to only SMS ACT to 51234 to get alerts on all business news, customized stock information, NSE & BSE conclusive information and the day’s top gainers and losers. With customized stocks, the user can choose to receive periodic information of up to 3 stocks of their choice at no additional cost.