Idea Cellular is Kerala’s No.1 operator

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Idea Cellular, ranking the 3rd largest operator in India, has reached new heights and has become the No.1 mobile telecom operator in Kerala. The subscriber base of the company in the state has reached 70 lakh customers and this has further strengthened its leadership position both in terms of revenue market share and customer market share.

The mobile network covers over 97% of the population and reaches out to 3,280 towns and villages in Kerala, through an unmatched network of nearly 5,000 sites. With the recent launch of 3G services, Idea is now offering high speed data, gaming and infotainment services to its over 70 lakh subscribers in the circle. In a short span of time, Idea’s 3G services have now extended to 12 towns with a network of 1,004 sites across the state.

Commenting on the achievement, Mr. Vinu Verghese, Circle Head - Kerala, IDEA Cellular, said, “IDEA Cellular has constantly strived to cater to the growing communication needs of the people of this state and is proud to be connected with 70 lakh mobile users in Kerala. Despite a strong competitive environment, Idea has constantly grown its revenue market share in the circle which positions us at the top of the chart in both revenue and customer based ranking. This successful journey is a result of the strong faith expressed by our subscribers and our dedicated efforts to reach out to establish mobile connectivity in the remotest corners of the state.”

No Idea Get Idea is working. Idea Cellular leads MNP Charts

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Its been about 6 months since Mobile Number Portability (MNP) became available to mobile users across the country and it seems Idea Sirji is doing his job quite well. To our surprise Idea Cellular is the most preferred Telecom Operator  for those who opted to move to another telecom operator. The lead of Idea is followed by Vodafone, Airtel, Aircel and Tata DOCOMO (in the same order) .


The telecom circles in which Idea is doing extremely well are Maharashtra, followed by Karnataka, Tamil Nadu, Andhra Pradesh and Madhya Pradesh (in the same order)

Here are some more statistics

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We have no Idea (pun intended) whether it's "No Idea-Get Idea" or better network quality helped Idea Cellular to get on Top of the MNP Chart. What do you think, what worked for Idea? Do share your views.

Idea subscribers to get emergency Talk time in Kerala, courtesy ‘Idea Lifeline’

 
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Prepaid mobile users often come across a situation when they run out of talktime when they need it the most, and do not have access to a retail outlet immediately. Idea Prepaid users in Kerala can now opt for ‘Idea Lifeline’. Idea prepaid subscribers in the state can now get emergency Talktime anytime, anywhere by simply dialling *444# from the mobile phone.


This offer is available for all Idea prepaid subscribers who have a balance of Re. 0 to 1 only. Idea subscriber can get talktime by dialing *444# from the phone, and Rs. 4 will be instantly credited to the subscriber’s account. There is no validity to the talk time and the same can be used for any call or service.

The credited amount will be adjusted with the next recharge of any of Idea’s top up or full talktime vouchers.

Idea 3G now available in Trivandrum and Nedumangad

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IDEA Cellular’s 3G services is now available in 2 more towns - Trivandrum and Nedumangad – in addition to Kochi, Calicut, Trichur, Palghat, Kannur, Malapuram, Alleppey, Pathanamthitta & Kollam in Kerala.

Mr. Dinesh Arora IAS, Trivandrum Dist. Collector flagged off Idea’s 3G services in Trivandrum by making a video call to Dr.Sachidananda Kamath, MBBS, MD (Paed) Welcare Hospital & President IMA Kochi. Local citizens, business communities in Kerala, and domestic and international travelers to destinations like Trivandrum and Nedumangad will be able to avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services. 

Speaking about the 3G expansion in the circle, Mr. Ramakrishna B, COO – Kerala, Idea Cellular, said: “Idea has constantly endeavored to empower the people of Kerala by making mobile services available across the state of Kerala. Post the launch in these two cities Idea subscribers will get an opportunity to experience high-end data services such as Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing with ease and convenience of use at affordable rates.”  

 IdeaMall is Idea’s Application Store which offers an entire catalogue of games and applications on Web & Mobile platforms. The application store will give Idea’s customers a superior user interface, transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications – both free and paid.

 Idea’s national 3G footprint now covers over 400 towns and is progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

 Idea’s 3G services are now available in 9 circles - MP, Gujarat, HP, UP West, UP East, AP, Kerala, Haryana and Maharashtra & Goa. Currently, 10% of Idea subscribers in these markets are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.

 Idea has introduced Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. Idea has introduced affordable 3G tariff plans for both prepaid and postpaid users in Kerala. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.

To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g or SMS 3G to Toll Free No. 54777.

Idea Cellular introduces Special STD & Local Offer in Gujarat

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Idea Cellular has announced the launch of Special Prepaid STD & Local Offers in Gujarat. Idea has introduced a special STD & Local calling offer to facilitate its subscribers to stay in touch with their friends and family across the country. In Idea’s, ‘One Country, One Call Rate’ offer, Idea subscribers can now enjoy benefits of making STD & Local mobile calls at a flat rate of 40 paisa per min for 30 days, with a recharge of Rs. 33.


With a special focus on customers who make frequent STD calls, Idea Cellular has introduced a STD calling offer for its subscribers wherein after the recharge of Rs. 31, they can enjoy the benefit of all the STD calls at 25 paisa per min for a period of 30 days.

Idea launches new recharge offers and VAS services in Jammu and Kashmir

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Idea cellular has launched new offers for its pre-paid customers in Jammu and Kashmir. Customers can avail calling and value added service benefits across through the new prepaid options being offered.

‘New Customer Recharges’ ranging from Rs. 35 to Rs. 73 have been launched which are valid up to a year. Through these voucher an Idea subscriber can make Local and STD calls at 40 paisa/minute. The ‘More Than Full Talk Time Bonanza’ the customer gets Rs. 99 talk time on a Rs. 90 recharge and Rs. 328 talk-time on Rs. 298 recharge. For the ones who require internet on-the-go, IDEA Cellular has introduced new GPRS/Internet packs offering up to 3GB of Internet usage absolutely free. These come with a day to a month long validity, and range between Rs. 5 to Rs. 97.

Various value added services have also been launched including dialer tones, big radio, astro world, sports pack, comedy junction, Idea music portal and ISD packs with reduced call rates for making international calls.

Idea expands its 3G services in Himachal Pradesh, covering Dharamshala, Mandi, Sunder Nagar and Mcleodganj

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Idea Cellular has now announced and extended its 3G services in Himachal Pradesh. The service is now available in cities including Dharamshala, Mcleodganj, Mandi and Sunder Nagar.Local customers as well as tourists can access to various services including faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services.

 Idea’s 3G services will offer the best mobile experience in downloading songs, streaming videos on YouTube, streaming audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash & HD Gaming. Idea 3G users will experience speed upto 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability. 

Speaking about the 3G expansion in the circle, Mr. Anish Roy, COO – Punjab, HP and J&K, Idea Cellular, said: “Idea has constantly endeavored to empower the people of Himachal by making mobile services available across the Himalayan state. Idea subscribers in Dharamshala, Mcleodganj, Mandi and Sunder Nagar will now get an opportunity to experience high-end data services such as Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing with ease and convenience of use.”  

Idea reaches 1 million 3G users

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Idea Cellular saw its number of 3G users rise to a million just within the first month of its launch. They offer Voice, Text & Data Services including High Speed Internet browsing up to 21.1 Mbps, Video Calling, Mobile TV, Idea Application Mall, Multi-player gaming and more. The service was launched on the 28th of March and now it covers 400 cities around the country.

Announcing the new milestone, Mr. Himanshu Kapania, Managing Director, Idea Cellular said, “3G services will attend to the high speed digital needs of our consumers, creating opportunities for education, employment, engagement and entertainment, thus empowering consumers and positively impacting their lifestyles. Idea is focused on bringing this transformation in the telecommunication space, and we are happy to become the fastest growing 3G network, with a growth rate of more than 10 towns per day covering 1 Million 3G users in the first month.”

Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Early trends indicate high uptake of Wireless Broadband data by existing 3G Handheld users. Data usage by Idea’s 3G users is already at 20% of the total Mobile Data usage recorded by the company, in the first month of launch, and this is expected to grow exponentially with the proliferation of services.”

Special International Roaming Offers by Idea

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Idea Cellular has introduced a special ‘International Roaming Offer’ for its Post-paid subscribers. Idea Post-paid subscribers can avail a flat 25% discount on their mobile phone usage while travelling abroad India. The countries in which the offer will be applicable are UAE, USA, Singapore, UK, Thailand, China, Germany, France, Switzerland, Sri Lanka, Hong Kong and Italy. The offer is valid for three months; i.e., July 14th 2011.


Here are the Roaming rates applicable in this offer:

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“The summer season witnesses a sharp rise in the outbound traffic from India as people go on leisure holidays or to spend time with their friends and families living abroad or travel for business needs. Majority of Indian travelers go to Europe, US, UAE and the Asian countries. For all such travelers, we have created a special discounted International Roaming Offer which will make their stay more affordable and convenient. I am confident that the new offer will boost our international roaming usage during the season, “said Mr. Sashi Shankar, Chief Marketing Officer, IDEA Cellular on the launch of the promotion.

What’ more? Idea subscribers will also be eligible for a Cleartrip voucher worth Rs 4,000 that can be redeemed while booking airline tickets and hotel stay through the Cleartrip website. This travel voucher offers Rs. 2,000 off on international hotel bookings, Rs.1,500 on international round trip flights, and Rs. 500 on domestic round trip flights. To avail the voucher, Idea post-paid subscribers need to SMS ‘ACT CLT’ to 12345, in return of which they will get a voucher code. This voucher code can facilitate a subscriber to redeem the discounts while booking flights and hotels through ‘Cleartrip’.

Idea launches 3G in UP (East)

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Idea Cellular has launched its ‘Gold Standard’ 3G services in Eastern Uttar Pradesh. The service is already up and running in Madhya Pradesh, Gujarat, Himachal Pradesh, Maharashtra, Haryana, Uttar Pradesh West and Kerala. Now cities like Lucknow, Kanpur, Allahabad, Jhansi, Sitapur and Azamgarh will be 3G-ed. Services will include Video Conferencing, Video on Demand, Mobile TV, IdeaMall and high-speed Internet. Also, Idea has set up ‘Experience Kiosks’ to help customers to get an experience of the 3G services.


The launch saw Mr. Lakshminarayana, Chief Operating Officer – Corporate, Idea Cellular who said, “We are happy to flag off the Gold Standard 3G services in UP East. Mobile users can now get experiential tour of our 3G services at special ‘Experience Kiosks’ in select Idea outlets. We plan to expand our 3G network in industrial and commercial regions, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough.”

Mr. Rajesh Naik, COO – UP East, Idea Cellular, said: “Idea has constantly endeavoured to empower the rural and semi-urban population of UP East by making mobile services available to 52 lakh subscribers across the length and breadth of the region. Idea’s 3G services will now give them an opportunity to experience high-end data services such as Video Conferencing, IdeaMall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing with ease and convenience of use.”

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