Puneet Jain 11 June 2010 Majority of the Indian Consumers still Prefer Buying a Low Cost Mobile Handset. This is what revealed by a survey conducted by MediaTek India, a semiconductor company. The survey was carried out over a sample size of 1000 people in Metros and about 300 shopkeepers. It consisted of a mixed group of people belonging to the middle and low income groups including young people and students. About 50% of the users interviewed still tend to buy a handset in the Rs.1500 – Rs. 2000 range with basic functionalities. This is similar to an earlier survey carried out by MediaTek in rural India, where 55% of the rural users too buy a low cost phone based on the recommendations of peers, friends, family etc. | |
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Majority of the Indian Consumers still Prefer Buying a Low Cost Mobile Handset. This is what revealed by a survey conducted by MediaTek India, a semiconductor company. The survey was carried out over a sample size of 1000 people in Metros and about 300 shopkeepers. It consisted of a mixed group of people belonging to the middle and low income groups including young people and students. About 50% of the users interviewed still tend to buy a handset in the Rs.1500 – Rs. 2000 range with basic functionalities. This is similar to an earlier survey carried out by MediaTek in rural India, where 55% of the rural users too buy a low cost phone based on the recommendations of peers, friends, family etc.
India has one of the fastest growing telecom sector in the world. Reduction in tariff, low cost handset, value-added services and initiatives taken by the government are some of the main factors fueling growth in the Indian telecom market. The uptrend in growth is expected to continue in near future owing to the lower teledensity which currently hovers at around 40-45%. Low teledensity encourages telecom operators to spread their services in untapped areas which will help in raising the number of mobile subscribers.
When the entire world got rolled under recession last year,
Indian telecom companies were excited with the announcement of 3G auctions for high-speed mobile service. But now with the delay in auction for four times in a row, mobile operators are uncertain about the start of 3G services in the world’s largest wireless market by users after China.
Tata DOCOMO recently launched 5 new ‘
India stands in the second position in maximum usage of mobile phone, with 550 million consumers streaming in the country. The teledensity in the country is growing at a fast rate with 97% of the urban population lifeline is with the mobile phone, whereas only 18% of rural population is accessible. With the rise of wireless phones, the wire line sector is facing a drop, and is left with 37.5 million consumers.
Hi folks I am Udayan a regular MobiGyaan.com reader. I wanted to share my experience with various GPS Apps with MobiGyaan Readers so I contacted Puneet and he agreed. So here is my first Article on MobiGyaan - Need some encouragement from you guys so please post your comments 